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Global Digital Skills are essential for navigating today’s tech-driven world, enabling individuals to work effectively in digital environments. These skills bridge gaps in the global workforce, fostering innovation, economic growth, and improved employability across industries. Digital Marketing Institute has published ‘2024 Global Digital Skills... [Read more]

Voice Search Optimization tailors content to align with voice-activated search queries, improving visibility and accessibility for voice assistant users. By using natural language and targeting conversational keywords, businesses can capture a growing audience who prefer hands-free search. Digital Marketing Institute contributor Clark Boyd has published... [Read more]

Podcasts are an effective tool for business growth, allowing brands to connect with audiences on a personal level and share valuable insights. They help build brand authority, foster customer loyalty, and expand reach through engaging content. Digital Marketing Institute is hosting a webinar ‘How to Create a Podcast for your Brand’ on Thursday,... [Read more]

This is a reminder for the Adweek webinar to be held on November 13, 2024. In 2024, consumer trends are driven by a growing demand for personalized, sustainable products and seamless digital experiences. Consumers are increasingly valuing brands that prioritize ethical practices and innovative, tech-driven solutions. Adweek is hosting a webinar... [Read more]

SearchGPT is a powerful language model that leverages real-time internet access to retrieve and generate information, providing up-to-date responses on various topics. It combines deep learning with search capabilities to enhance accuracy and relevance in real-world applications. Content Marketing Institute has published an article answering the question... [Read more]

This is a reminder for the CMI webinar to be held on November 13, 2024. Content creation with Generative AI enables rapid production of high-quality, customized text, images, and videos by leveraging advanced machine learning models. This technology streamlines creative processes, boosts productivity, and allows brands to deliver more personalized,... [Read more]

Webinar formats vary from live presentations and Q&A sessions, which allow real-time interaction, to pre-recorded webinars that offer on-demand viewing flexibility. Other formats include panel discussions with multiple experts and workshop-style webinars, providing hands-on learning experiences for participants. MarketingProfs is hosting a webinar... [Read more]

Black Friday email campaigns are essential for driving sales by reaching customers directly with exclusive offers and time-sensitive deals. Well-timed, compelling emails create urgency, boosting conversions and maximizing revenue during this peak shopping period. MarTech contributor Liz Wilcox has published an article featuring three must-send emails... [Read more]

Email deliverability is crucial to ensure marketing messages reach recipients’ inboxes rather than spam folders, maximizing engagement and conversion potential. High deliverability strengthens sender reputation and helps maintain consistent communication with the audience. MarTech contributor Constantine von Hoffman has published a guide ‘Email... [Read more]

Today, Jason Caluori and Donothan Gamble, both 7-figure super-affiliates, are running a revealing training session. Here they pull back the curtain on a system ( they call it Stealth Streams) they use to launch tiny little websites in their spare time that make them “nearly passive” income month. And how to replicate this model for yourself.... [Read more]

Marketing on LinkedIn focuses on building professional connections and sharing industry-relevant content to engage a targeted audience. It emphasizes thought leadership and credibility, helping brands reach decision-makers and establish authority within their field. MarTech contributor Constantine von Hoffman has published a comprehensive guide about... [Read more]

Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions. MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies... [Read more]