Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions.

MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies to maximize your profits.

He says, “For shoppers, the anticipation builds each year as they save in hopes of snagging the best Black Friday deals and scoring big on their favorite brands.

  • Black Friday/Cyber Monday is the biggest shopping event of the year. Americans spent over $9.8 billion on shopping in 2023 and are projected to surpass that amount by another $3 billion by 2028.
  • During Black Friday and Cyber Monday in 2023, the top 100 performers on the Mailchimp platform saw their daily order value increase by 325% compared to their usual daily averages.
  • Buy now, pay later” (BNPL) orders rose 72% during Black Friday week in 2023 compared to the previous week, with BNPL customers spending 48% more on average than those using cash or credit.”

21 Black Friday Marketing Strategies to Maximize Your Profits

MOZ

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