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In 2024, TikTok marketing leverages AI-powered personalization and interactive ads to drive deeper user engagement, with brands focusing on creator partnerships to boost authenticity. Enhanced e-commerce integrations and in-app shopping features make it a powerful platform for direct sales. Convince & Convert has published the latest episode of... [Read more]

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December... [Read more]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team... [Read more]

Link building is an essential SEO strategy focused on acquiring high-quality backlinks from reputable websites to boost a site’s authority and search engine rankings. Effective link-building can drive organic traffic, increase domain credibility, and improve visibility in competitive search results. Semrush contributor Rachel Handley has published... [Read more]

LeadCreator Professional is your all-in-one solution for creating high-converting lead magnets with ease. With advanced AI-driven templates, it streamlines the entire lead magnet creation process, helping you build and grow your email list faster than ever. Whether you’re a beginner or a seasoned marketer, LeadCreator Professional gives you the tools... [Read more]

Google Performance Max is an AI-driven campaign type that enables advertisers to access all Google Ads inventory from a single campaign, optimizing performance across YouTube, Display, Search, Discover, and more. It automatically adjusts bids, placements, and creatives to reach the best audience and achieve campaign goals effectively. Search Engine... [Read more]

Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode... [Read more]

This is a reminder for the Adweek webinar to be held on November 14, 2024. When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14,... [Read more]

International SEO optimizes a website to rank in search engines across different countries and languages, helping businesses reach global audiences. By tailoring content, keywords, and technical elements for each target region, brands can enhance visibility and engagement in international markets. Search Engine Journal has published ‘Getting Started... [Read more]

SEO tools provide valuable insights into keyword performance, site health, and competitor analysis, making it easier to optimize content and technical elements for search engines. By automating data analysis, they save time and enable more strategic, data-driven SEO decisions. Semrush contributor Rachel Handley has published an article featuring 29... [Read more]

Video marketing in 2024 continues to dominate as a powerful engagement tool, with trends focusing on short-form content, interactivity, and personalized experiences. Brands are increasingly using AI-driven analytics to optimize video content, maximizing reach and enhancing customer connection. HubSpot contributor Clifford Chi has published an article... [Read more]

Black Friday Deals offer consumers significant discounts on products, marking one of the busiest shopping events of the year. Businesses leverage these deals to boost sales, attract new customers, and clear out inventory before the holiday season. Digital Marketing Institute has published an article featuring six of the best black friday deals for marketers... [Read more]