Latest News

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Cut Through the Noise with the King of Clarity, Steve Woodruff‘. This episode covers the following: The importance of clarity in cutting through today’s noisy digital landscape How the brain’s RAS and WIIFM principles make messages stick Staying... [Read more]

MOZ is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on November 20-21, 2024, at 1.00 pm ET. The MOZ team says, “The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer... [Read more]

Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20... [Read more]

Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement. MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay... [Read more]

Digital Marketing Institute has published an article featuring six Black Friday deals for marketers in 2024. The DMI team says, “Marketers understand the power of Black Friday as a way to attract and convert customers through promotions. It’s one of the biggest days on the calendar for people to get deals and brands to make money! Let’s look... [Read more]

Super Affiliate AI, created by the Fox brothers, Chris Fox and Andrew Fox, will automatically find the hottest products on Clickbank, JV Zoo, and Warrior Plus. Then it will: ➤ Build your Facebook Ads With AI ➤ Create your landing page content with AI ➤ Generate amazing subject lines and headlines with just one click using AI ➤ Make everything... [Read more]

B2B content marketing focuses on creating and distributing valuable content to engage and convert business audiences. It builds trust, showcases expertise, and drives decision-making within professional networks. Content Marketing Institute contributor Stephanie Stahl has published an article featuring the future outlook for b2b content marketing benchmarks,... [Read more]

AI content tools are invaluable for efficiently generating high-quality, engaging content tailored to specific audiences. They enhance productivity by automating repetitive tasks, enabling creators to focus on strategic and creative aspects. Copyblogger contributor Megan Mahoney has published an article featuring 17 useful AI content tools. She says,... [Read more]

A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic... [Read more]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record... [Read more]

Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media... [Read more]