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AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What... [Read more]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush... [Read more]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have... [Read more]

Webinar formats vary from panel discussions and interviews to live Q&A sessions and product demonstrations, catering to diverse audience needs. Interactive workshops and on-demand webinars further enhance engagement and accessibility. MarketingProfs is hosting a webinar ‘7 Unique Webinar Formats You Should Try In 2025’ on Thursday, December... [Read more]

Using social media emojis enhances communication by adding emotion and personality, making posts more engaging and relatable. They help capture attention, improve readability, and foster stronger audience connections. Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on using social media emojis. He says,... [Read more]

SpotlessLink, just released to the public, is more than a standard URL shortener; it is an all-inclusive platform aimed at improving link management, tracking, and user interaction. For marketers, content creators, and business professionals alike, SpotlessLink is designed to refine and enhance your digital footprint. Key Features of SpotlessLink Link... [Read more]

Search Engine Journal has made available a replay of its webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’. Heather Campbell says, “In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for... [Read more]

Cross-channel remarketing campaigns re-engage potential customers by delivering consistent, tailored messages across multiple platforms. This approach enhances brand recall, improves conversion rates, and maximizes the impact of marketing efforts. Search Engine Journal has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’. Brooke... [Read more]

Manufacturing content marketing educates and engages audiences by showcasing industry expertise, innovative solutions, and product value. It builds trust, drives leads, and strengthens brand positioning in a competitive market. Content Marketing Institute contributor Lisa Murton Beets has published an article featuring manufacturing content marketing... [Read more]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why... [Read more]

Humanizing AI content is essential to create authentic and relatable interactions, fostering trust and emotional connection with users. By incorporating empathy and personalization, AI can deliver more engaging and meaningful experiences, bridging the gap between technology and human needs. HubSpot contributor Ramona Sukhraj has published an article... [Read more]