Latest News
Google to Invest $1 Billion in AOL in 2Q of 2006
Google is planning to acquire 5% stake in AOL for $1 billion in cash. Google has extended the time period for closing the investment up to the second quarter of 2006, according to the Form 8-K filing Google submitted to the SEC. [Read more] [Read more]
Canada eMail Delivery Rate 93%, Open Rate 55%
Canada email marketing had a delivery rate of 93%, open rate of 55% and click through rate of 8%. As regards advertisers-in house lists the percentage for delivery rate was 97, open rate was 75 and click through rate 10, according to IAB survey. [Read more] [Read more]
Google Base to Offer Special Service for Europe Retailers
Google is planning to launch a service for traditional Europe retailers such as real estate delaers to establish their online presence through Google Base. Google will index the details of the goods and prices giving the customers access to information through a searchable database. [Read more] [Read more]
BlueStreak Launches BlueVision Email Optimization Program
BlueStreak has launched BlueVision Email Optimization Program. BlueVision is a service for direct marketers which aims at helping them improve their email marketing campaigns. [Read more] [Read more]
Scripps Acquires uSwitch
Scripps has acquired uSwitch. uSwitch is an online shopping comparison website in the UK. [Read more] [Read more]
ICANN to Test IDNs
ICANN is going to test Internationalized Domain Names. These domain names can contain non-ASCII scripts, including Arabic and Chinese. [Read more] [Read more]
Sophos Warns of Zippo Trojan
Sophos has warned of the new Zippo Trojan. The Trojan encrypts the user’s computer files, including Word documents, databases and spreadsheets, and then demands a $300 ransom to reveal the password. [Read more] [Read more]
Google Acquires @Last Software
Google has acquired @Last Software, the company which has developed a 3D software called SketchUp. 3D models can be created on Google Earth with the SketchUp Google Earth plugin. SketchUp costs $495, but a free 8-hour trial version is available for download. [Read more] [Read more]
RFID to Spread Computer Virus
Radio frequency identification tags, which are used for tracking products from manufacturers to end users can be used to spread computer viruses. The small memory in a tag, which may be 128 bytes, can corrupt databases, according to a paper presented at IEEE conference on pervasive computing. [Read more] [Read more]
Homestore Becomes Move to Create Advertising Revenues
Homestore has announced its intention to change the company’s name to Move. With this change in name the company aims to improve its consumer focus by offering them real estate listings, decision support tools, and access to qualified move-related service providers and create more effective advertising venues for a broader range of advertisers.... [Read more]
DMI Launches a Google AdWords Campaign
Drum Major Institute for Public Policy has launched a thirty-day Google AdWords campaign. DMI has a score card for every elected official and any one who searches for a New York legislator on Google or discusses a New York legislator on Gmail will get the grade of that person and a link for more information. [Read more] [Read more]
Datran to Pay $1.1 Million to Settle eMail Privacy Breach Allegations
Datran has announced that it will pay $1.1 million to settle allegations of privacy breach related to sending marketing messages through email. Datran did not admit to any wrongdoing, but according to the settlement Datran has used emails from list providers who had promised consumers they wouldn’t sell, rent or share such information. [Read... [Read more]
