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A content strategy is crucial for aligning content with business goals, ensuring consistency and relevance across platforms. It helps target the right audience, drive engagement, and achieve measurable outcomes efficiently. Adweek is hosting a webinar ‘A Brand-Aware AI Content Strategy’ on Tuesday, December 10, 2024, at 1.00 pm ET. The... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I Built & Sold a $100M Brand with These Marketing Tactics’ featuring Neil Patel and Eric Siu. The video covers the following: Making branding... [Read more]

As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility’ on Thursday, December 12, 2024,... [Read more]

Constant Contact has published a new video ‘How to Segment Your Email List for Better Results’ featuring David Fischer. The Constant Contact team says, “Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website... [Read more]

Using AI in marketing enhances efficiency by automating tasks like data analysis, customer segmentation, and personalized content creation. It enables businesses to deliver targeted, real-time campaigns that improve engagement and maximize ROI. Content Marketing Institute is hosting a webinar ‘Unlocking AI for Marketing: End 2024 Strong, Start... [Read more]

Imagine assembling a top team of influencers that promote your business 24/7 and imagine there’s no need for expensive human talent because your influencers are AI. What would happen if you used these influencers to enhance your online visibility, drive traffic, and generate revenue — all automatically? Today, with AIfluencers, you have an... [Read more]

Content marketing strategies are vital for attracting and engaging target audiences with valuable, relevant content that builds trust and brand loyalty. They drive traffic, generate leads, and foster long-term customer relationships, ensuring business growth. Semrush has published a new video ‘5 Content Marketing Strategies You Can’t Ignore... [Read more]

Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification... [Read more]

Data is the backbone of effective marketing, enabling businesses to understand their audience’s preferences, behaviors, and needs. By analyzing data, marketers can create targeted campaigns that resonate with specific segments, maximizing engagement and ROI. It ensures decisions are based on facts rather than assumptions, leading to more accurate... [Read more]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Google’s New AI Tool Is Mindblowing!! The Future of Search is Here’ featuring Neil Patel and Eric Siu. The video covers the following: Live... [Read more]

AI tools streamline website creation by automating design, content generation, and functionality integration, making the process faster and more efficient. They empower users with minimal technical expertise to build professional, user-friendly websites tailored to their needs. Digital Marketing Institute contributor Nick Babich has published an article... [Read more]