Latest News

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad... [Read more]

This is a reminder for the SEJ webinar to be held on December 12, 2024. As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance... [Read more]

AI-powered customer journey maps analyze data to visualize customer behaviors and preferences, enabling personalized experiences. They optimize engagement by predicting needs and identifying friction points. HubSpot has published ‘The Ultimate Guide to Creating AI-Powered Customer Journey Maps‘. Taylor Cromwell says, “In this article,... [Read more]

Business SEO tools are essential for optimizing website performance, tracking analytics, and improving search engine rankings. They help companies stay competitive by identifying opportunities, analyzing trends, and enhancing online visibility to attract and retain customers. Ahrefs contributor Despina Gavoyannis has published an article featuring seven... [Read more]

AI-driven data is reshaping media strategies for agencies in 2025 and beyond. It’s imperative for agencies and brands alike to understand how to leverage AI insights to enhance targeting, optimize engagement, and increase campaign performance. Adweek is hosting a webinar ‘AI-Driven Media Strategies for 2025’ on Wednesday, December... [Read more]

SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies. HubSpot contributor Erica Santiago has published an article featuring five... [Read more]

Sponsorship marketing is similar to co-marketing, such as the current TV commercial for Toyota and Hulu, but, instead of both businesses being equally featured, one business’s products or services are clearly being promoted by the other. Sponsorship marketing presents an excellent chance to enhance brand exposure, foster relationships, and engage... [Read more]

By 2025, AI-driven marketing will revolutionize customer engagement through hyper-personalization, real-time insights, and predictive analytics. These tools will empower businesses to create more targeted campaigns, improving ROI and fostering deeper customer relationships. HubSpot contributor Erin Rodrigue has published an article featuring valuable AI... [Read more]

AI tools are invaluable for developers, streamlining workflows, enhancing productivity, and reducing repetitive tasks. They empower developers to write efficient code, debug faster, and optimize solutions, enabling more time for creativity and innovation. MOZ contributor Michael King has published an article featuring 24 best AI tools for developers... [Read more]

This is a reminder for the SEJ webinar to be held on December 11, 2024. Effective marketing in 2024 focuses on trends like personalization, video content, and sustainability-driven messaging to resonate with audiences. Key tactics include leveraging AI for analytics, omnichannel strategies for seamless experiences, and authentic storytelling... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people,... [Read more]

B2B social media marketing focuses on building professional relationships, showcasing expertise, and generating leads through platforms like LinkedIn and Twitter. It emphasizes value-driven content to foster trust and drive business growth. Convince & Convert contributor Hannah Tooker has published an article featuring B2B social media marketing... [Read more]