Latest News

Gaining more visibility in AI search requires optimizing content for intent, context, and structured data to align with AI-generated answers. Leveraging schema markup, natural language, and authoritative content helps improve discoverability across AI-driven platforms. Search Engine Journal is hosting a webinar, ‘More... [Read more]

Join Abhi Dwivedi live for a high-impact training on how to use ViralReel AI to build profitable, faceless Instagram accounts using 100% AI automation.That means you can create videos and shorts without:➤ showing your face➤ editing your videos➤ writing a single word.In this no-fluff session, Dwivedi will give you the behind-the-scenes playbook... [Read more]

B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement.MarTech has published a new guide, ‘B2B marketing... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje.The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts... [Read more]

This is a reminder for the DMI webinar on July 29, 2025.Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search.Digital Marketing... [Read more]

Ahrefs contributors Si Quan Ong and Xibeijia Guan have published an article answering the question, ‘Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?’.They say, “If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews?We decided to find out.MethodologyWe pulled one... [Read more]

This is a reminder for the Adweek webinar on July 29, 2025.Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPTIn a marketing landscape shaped by economic... [Read more]

Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement.Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using... [Read more]

Grok, powered by xAI, offers marketers real-time insights and trend analysis directly within X (formerly Twitter), helping brands stay ahead of conversations. It enables smarter, faster decision-making by integrating AI-driven context into social media strategies.HubSpot has published... [Read more]

In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before NovemberEMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday... [Read more]

An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals.HubSpot has published a guide to building an editorial calendar.Hannah Harris says, “Whether you’re managing a blog,... [Read more]

JVZ Toolbox is for you if you’ve ever felt overwhelmed by the endless maze of online marketing tools, confusing software setups, and the constant pressure to “figure it all out.”You’re not alone. We’ve all been there. New marketers and entrepreneurs waste months—sometimes years—trying to piece together a system that actually works.But... [Read more]