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Salesforce Data Cloud is a real-time platform that unifies customer data from various sources to create a comprehensive 360-degree view. It empowers businesses to deliver personalized experiences and make data-driven decisions seamlessly. Digital Marketing Depot has published a new report ‘Salesforce Data Cloud Demystified’. The DMD team... [Read more]

Brand search volume refers to the number of times a brand’s name or related terms are searched on search engines. It reflects a brand’s popularity, awareness, and overall demand in the market. Search Engine Journal founder Loren Baker has published a case study ‘Drive Over 150K A Month In Brand Search Volume’. He says, “Brand traffic... [Read more]

Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field. Semrush contributor Rachel Handley has published an article on ranking higher... [Read more]

Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study. He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are... [Read more]

Niche targeting focuses on reaching specific, well-defined audience segments, allowing marketers to tailor messages that deeply resonate. This strategy boosts engagement, builds loyalty, and drives higher conversions by addressing unique needs and preferences. Convince & Convert contributor Romanshika Singh has published an article explaining the... [Read more]

GPT Apps Engine creates white-labeled GPT apps without requiring any coding skill. Imagine being able to launch your own AI-powered apps in just 60 seconds— with: ❌ no coding ❌ no developers ❌ no hassle. It’s not as far-fetched as it may sound. With GPT Apps Engine, you can create stunning, generative AI apps that are fully customizable,... [Read more]

Selling products on Pinterest offers access to a highly visual and discovery-driven platform, ideal for showcasing products to an engaged audience. With features like shoppable pins and targeted ads, it boosts visibility, drives traffic, and converts browsers into buyers effectively. HubSpot expert Jenna Kutcher has published ‘Guide to Selling... [Read more]

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering... [Read more]

Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot... [Read more]

This is a reminder for the MarketingProfs webinar to be held on December 5, 2024. Webinar formats vary from panel discussions and interviews to live Q&A sessions and product demonstrations, catering to diverse audience needs. Interactive workshops and on-demand webinars further enhance engagement and accessibility. MarketingProfs is hosting a webinar... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘. In this episode, Convince & Convert welcomed Bennie F. Johnson, CEO of the American Marketing Association, for an insightful conversation about AMA’s... [Read more]

This is a reminder for the EMARKETER webinar to be held on December 5, 2024. EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more... [Read more]