Latest News

Social commerce integrates shopping experiences directly into social media platforms, allowing users to discover and purchase products seamlessly. It leverages social engagement, influencer marketing, and interactive content to drive sales. Forbes contributor Helen Barreto has published an article featuring insights and strategies to unlock social commerce. She... [Read more]

Humanizzer creates Lifelike AI agents in just 60 seconds—agents that engage, convert, and work for you or your clients 24/7. Are you struggling to keep up with customer demands and engagement in today’s fast-paced digital world? Many businesses face the challenge of outdated chatbots that fail to captivate, connect, and build trust with customers,... [Read more]

B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies. Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’. The Forrester... [Read more]

According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February... [Read more]

Claude is an AI chatbot developed by Anthropic, designed for natural conversations and assistance. It emphasizes safety, reliability, and helpfulness in user interactions. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How... [Read more]

Forrester has published a new report ‘The Forrester Wave™: Content Platforms, Q1 2025’. Cheryl McKinnon says, “The Forrester Wave: Content Platforms, Q1 2025 is now live! We looked at 12 key vendors and evaluated them on 24 criteria. Four leaders emerged, followed by five strong Performers and three contenders. To learn more about... [Read more]

Content marketing builds trust, drives engagement, and nurtures customer relationships by delivering valuable, relevant information. It boosts brand authority, improves SEO, and generates long-term business growth. Content Marketing Institute contributor Jodi Harris has published an article covering marketing tips, templates, and checklists to improve... [Read more]

In 2025, content trends focus on AI-powered personalization, interactive experiences, and short-form video dominance. Authentic storytelling, community-driven content, and SEO for voice and visual search shape the digital landscape. Content Marketing Institute is hosting a webinar ‘2025 Content Trends: 4 Ways to Get Ahead and Stay Ahead’... [Read more]

Phedra AI is receiving enthusiastic reviews from its early users, and it’s becoming clear why this tool is revolutionizing design. This week’s live webinars for Phedra AI were a hit, and the feedback from users has been overwhelmingly positive. Here’s a glimpse of what people are saying about this new innovative design tool: “The... [Read more]

Blogging for business and marketing boosts brand visibility, establishes authority, and drives organic traffic through valuable content. Consistent, SEO-optimized blogs engage audiences, nurture leads, and enhance customer trust. HubSpot contributor Jay Fuchs has published an article covering 11 ways to become a better blogger. He says, “Blogging... [Read more]

Conversion Rate Optimization (CRO) focuses on enhancing user experience, streamlining navigation, and refining calls to action to boost conversions. Data-driven testing and personalization help maximize engagement and turn visitors into customers. Search Engine Journal is hosting a webinar ‘Effortless Conversions: Close More Sales With... [Read more]

Email newsletter marketing remains a powerful tool for building customer relationships, driving engagement, and boosting conversions. Personalized, value-driven content keeps audiences informed, nurtures loyalty, and enhances brand credibility. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The... [Read more]