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Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’. The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content... [Read more]

AiSpokeStudio is a groundbreaking platform that allows users to create professional videos using AI digital avatars. This tool (being launched today by FireLaunchers and Eric Holmlund) is designed to improve conversions, engagements, and ROI with zero production costs and no technical skills required. It offers a commercial license for a limited time,... [Read more]

Search and content marketing work together to enhance online visibility, attract organic traffic, and engage audiences with valuable information. By optimizing content for search engines and user intent, brands can drive long-term growth and establish industry authority. Social Media Examiner has published... [Read more]

Programmatic ads automate the buying and placement of digital ads using AI and real-time bidding, ensuring precise targeting and cost efficiency. This data-driven approach maximizes ad performance by reaching the right audience at the right time across multiple platforms. HubSpot has published a guide to ‘Real-Time Bidding for Programmatic Ads’. Martina... [Read more]

At Midnight PST, Phedra AI’s special launch pricing disappears forever. After that, you’ll never see this deal again. 👉 The 50% OFF Phedra Unlimited? Gone. 👉 The launch-exclusive price? Gone. 👉 Your chance to lock in the best AI-powered design tool at the lowest price ever? Gone. Phedra is “must have”, according to users. The... [Read more]

Quality and high-impact content is essential for capturing audience attention, building credibility, and driving engagement. Well-crafted content not only informs and inspires but also strengthens brand authority, boosts conversions, and enhances overall communication effectiveness. MOZ has published the latest episode of the Whiteboard Friday video... [Read more]

In 2025, SEO is driven by AI-powered search engines, prioritizing user intent, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and personalized search results. Voice and visual search continue to rise, making semantic optimization and high-quality, interactive content essential for rankings. MarketingProfs is hosting a webinar ‘3... [Read more]

Search Engine Journal contributor Alex Moss has published an article answering the question ‘Should You Still Use WordPress?’. He says, “The first version of WordPress was released on May 27, 2003. Its unique architecture, combined with it being open source, saw a surge in popularity – now dominating (as of December 2024) 43.7% of... [Read more]

SEO forecasting helps predict traffic trends, keyword performance, and algorithm impacts, enabling data-driven strategy adjustments. By anticipating changes, businesses can stay ahead of competitors, optimize resources, and maximize organic growth. Search Engine Land has published ‘Guide to SEO forecasting with Google Sheets’. Sara Taher... [Read more]

Connected TV is rapidly evolving, allowing advertisers to reach high-value audiences through premium and engaging content. Adweek is hosting a webinar ‘The State of CTV’ on Thursday, February 20, 2025, at 1.00 pm ET. The Adweek team says, “As inconsistent data and measurement cause advertisers to question the value of their... [Read more]

An audience profile helps businesses understand their target customers’ demographics, behaviors, and preferences, enabling more effective marketing strategies. It ensures personalized messaging, higher engagement, and better conversion rates. HubSpot contributor Kayla Schilthuis-Ihrig has published an in-depth article explaining the audience profile... [Read more]

Schema markup enhances SEO by providing search engines with structured data, improving visibility and rich search results. It helps websites gain featured snippets, star ratings, and other rich snippets that boost click-through rates. Search Engine Journal contributor Adam Riemer has published an article answering the question ‘How Long Does It... [Read more]