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A clear digital marketing budget ensures efficient resource allocation, maximizing ROI while avoiding overspending. It helps businesses strategically invest in high-performing channels, adapting to market trends and audience behavior. Digital Marketing Institute has published an article featuring eight steps to plan your digital marketing budget. The... [Read more]

MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you need to know to focus your energy among the bombardment of changes and... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘OpenAI’s O3 Mini: 9x Cheaper, 4x Faster – The Ultimate AI Showdown’. The HubSpot team says, “In this Special episode, Kieran discusses... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Hey SEOs, here’s how to grab your bag (of $)’. The Wix team says, “Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon... [Read more]

AI-driven content creation and personalization are reshaping social media, making engagement more dynamic and user-focused. Additionally, short-form video content continues to dominate, with platforms like TikTok and Instagram Reels driving trends in storytelling and brand marketing. MarketingProfs contributor Susan Ganeshan has published an article... [Read more]

B2B marketing in 2025 is driven by AI, hyper-personalization, and data-driven decision-making, enhancing lead generation and customer retention. Account-based marketing (ABM) and video content continue to dominate, fostering deeper engagement and trust in an increasingly competitive digital landscape. HubSpot contributor Rachael Nicholson has published... [Read more]

Most marketers underuse their marketing automation tools, applying automation only to simple email nurture flows. It’s not intentional—it’s just what happens when busy marketers are stretched thin. MarketingProfs is hosting a webinar ‘Beyond Email: Tips to Get the Most Out of Marketing Automation’ on Tuesday, February 18, 2025,... [Read more]

Reddit marketing thrives on authenticity and community engagement, making it essential for brands to participate in discussions, share insights, and provide value rather than just promoting products. Utilizing targeted ads, AMAs, and relevant subreddits can help businesses build trust, increase visibility, and drive meaningful interactions. HubSpot... [Read more]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Thursday, February 20, 2025, at 10.00 am EST. The SEL... [Read more]

Search Engine Land contributor Nichola Stott has published an article featuring 57 insightful Facebook statistics for marketers in 2025. She says, “If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Facebook statistics highlights Here... [Read more]

CloudBuddy AI has just been launched, prompting many users of other storage systems to migrate their data and media to this cutting-edge storage solution. Once people see CloudBuddy AI in action, they often find themselves canceling their subscriptions to popular services like Dropbox, Wistia, Amazon S3, Google Drive, and similar platforms. The developers... [Read more]

Search Engine Land contributor Christine Askew has published an article featuring top 6 B2B paid media platforms and where and how to advertise effectively. She says, “Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert... [Read more]