Latest News

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘OpenAI’s Deep Research Tool DESTROYS Google Gemini’. This episode covers the following: OpenAI Unveils “Deep Research” Agent AI-Powered... [Read more]

Quality WordPress plugins are essential for enhancing website functionality, security, and performance without compromising speed. They ensure seamless integration, better user experience, and efficient site management for businesses and developers alike. MarTech has published an article featuring 10 WordPress plugins to improve SEO. The MarTech team... [Read more]

A/B testing tools are essential for optimizing marketing strategies, websites, and user experiences by comparing different variations to determine what works best. They help businesses make data-driven decisions, improve conversion rates, and enhance customer engagement efficiently. HubSpot contributor Alex Sventeckis has published an article featuring... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How We’re Pivoting Our Marketing: Behind the Scenes’ featuring Dan Sanchez. This episode covers the following: Industry and Marketing Challenges Content Creation... [Read more]

This is a reminder for the SEJ webinar on February 13, 2024.  In 2025, marketing trends will emphasize hyper-personalization through AI-driven insights and immersive customer experiences using AR/VR. Sustainability and authentic brand storytelling will also play pivotal roles in engaging socially-conscious consumers. Search Engine Journal is... [Read more]

Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Wednesday, February 5, 2025, at 1.00 pm EST. The CMI team says, “As search engines become increasingly AI-driven, your content strategy needs to evolve. Join Conductor’s SEO expert, Zack Kadish, to discover... [Read more]

If you’ve ever wondered how to get more subscribers to your email list without annoying pop-ups or desperate sales pitches, you’ll find this article helpful. One great way to attract subscribers is with interactive quizzes. They’re fun, engaging, and – best of all – incredibly effective. In this article, we’ll dive into how to use... [Read more]

Content Marketing Institute has published a new video ‘Follow the Latest Trends — or Create Your Own?’. The CMI team says, “The high-profile debut of DeepSeek has the marketplace all abuzz. But will jumping on the latest LLM trend give brands a strategic marketing advantage? Rather than using tech innovations to chase the same insights,... [Read more]

Social media marketing in 2025 will focus on personalized content, AI-driven insights, and emerging platforms to engage diverse audiences effectively. Brands will leverage immersive experiences like AR/VR and interactive storytelling to boost user engagement and loyalty. Digital Marketing Institute contributor has published an article featuring seven... [Read more]

Content scoring is a method used to measure the effectiveness of content based on performance metrics like engagement, shares, and conversions. It helps marketers optimize strategies by identifying high-performing content and areas for improvement. HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring detailed information on... [Read more]

Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’... [Read more]

Marketing on LinkedIn is crucial for building brand authority, networking with industry professionals, and generating high-quality leads. Its B2B-focused platform enables targeted outreach, thought leadership, and increased engagement with decision-makers. MarTech has published a new guide to Marketing on LinkedIn. Constantine von Hoffman says, “According... [Read more]