Latest News
Safeguard Your Business with Complyfi: Streamlined Compliance Management #ad
Complyfi introduces an advanced consent management platform, tailored for enterprises and marketing agencies overseeing compliance across numerous clients or websites. In the digital age, ensuring compliance is crucial, not a choice. Without the appropriate consent forms, running retargeting ads, building audiences, or shielding your business from... [Read more]
Marking marketing metrics meaningful [Podcast]
Marketing metrics are crucial for measuring campaign performance, optimizing strategies, and maximizing ROI. They provide data-driven insights that help businesses refine targeting, enhance engagement, and drive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Marking marketing metrics meaningful’. The... [Read more]
Discord Marketing Explained
Discord marketing leverages community-driven engagement to build brand loyalty and direct customer interaction. Businesses use exclusive channels, events, and bots to foster deeper connections and real-time communication. Neil Patel has published an article explaining how how discord marketing works. He says, “As popular as it is, Discord marketing... [Read more]
SEL On DeepSeek & SEO
AI is transforming SEO by improving search intent analysis, content optimization, and automated keyword research. It enhances user experience with smarter algorithms, voice search adaptation, and personalized search results. Search Engine Land contributor Lauren Busby has published an article about DeepSeek & SEO. She says, “While still relatively... [Read more]
Site focus? Should SEOs stay in their lane? [Podcast]
The latest The SERP’s Up SEO podcast episode is titled ‘Site focus? Should SEOs stay in their lane?’. The Wix team says, “Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales... [Read more]
Use AI To Nurture Your Human Creators [Video]
Content Marketing Institute has published a new video ‘Use AI To Nurture Your Human Creators’. The CMI team says, “AI is a whiz at constructing, assembling, refining, and optimizing content. But does that do anything to make your creative team better? Robert Rose argues that the best investment in generative AI is one that inspires... [Read more]
Your Guide To Keyword Intent
Keyword intent refers to the purpose behind a user’s search query, indicating whether they seek information, navigation, or a transaction. Understanding keyword intent helps optimize content for better search rankings and user engagement. HubSpot contributor Anna Rubkiewicz has published an article explaining why keyword intent matters and how... [Read more]
Unlock Instant Sales with DFY Super Affiliate #ad
DFY Super Affiliate is the solution to a problem many digital marketers have, particularly beginners: they are faced with overcomplicated systems that don’t deliver results. DFY Super Affiliate is here to change the game by leveling the playing field. This done-for-you (“DFY”) system lets you plug in and start making sales right away.... [Read more]
Google Consent Mode V2 can tank your site; Complyfi rescues it #ad
: Complyfi manages receipt, storage, and validation of consent from your users as required by governments and Google so you can comply with regulations and stay out of trouble. Did you know that new privacy and consent laws and even Google’s compliance rules are affecting online businesses worldwide? If your website isn’t compliant with GDPR,... [Read more]
Reminder- The State of CTV, February 20 [Webinar]
This is a reminder for the Adweek webinar on February 20, 2025. Connected TV is rapidly evolving, allowing advertisers to reach high-value audiences through premium and engaging content. Adweek is hosting a webinar ‘The State of CTV’ on Thursday, February 20, 2025, at 1.00 pm ET. The Adweek team says, “As inconsistent data... [Read more]
SEJ on Creating Certified Fast Websites
Search Engine Journal has published an article explaining how to create certified fast website to compete in 2025. The SEJ team says, “Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can... [Read more]
Reminder- Think Spiderwebs, Not Funnels For Remarkable SEO Results, February 20 [Webinar]
This is a reminder for the Search Engine Land webinar on February 20, 2025. The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable... [Read more]