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This is a reminder for the Adweek webinar on February 26, 2025. According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A... [Read more]

In today’s modern digital advertising landscape, measuring the incremental impact of your marketing spend remains a challenge. And traditional methods, such as econometric models or geo-tests, often lack precision when connecting campaigns to key performance metrics. MarketingProfs is hosting a webinar ‘How Indeed Uses Snowflake Data Clean... [Read more]

Watch the exclusive MOZ POD podcast episode ‘How to Build a Successful SEO Consultancy’. The MOZ team says, “Chima Mmeje, Senior Content Marketing Manager at Moz, sits down with Luke Carthy, to explore strategies for becoming a successful SEO consultant. With expertise in CRO, analytics, and SEO, Luke brings insights for gaining C-suite... [Read more]

This is a reminder for the Optimizely webinar on February 26, 2025. Offering great digital experiences means creating seamless, engaging, and user-friendly interactions across websites, apps, and online platforms. By focusing on intuitive design, fast performance, and personalized content, businesses can enhance customer satisfaction, build trust, and... [Read more]

Search Engine Journal is hosting a webinar ‘High-Quality Conversions: How To Optimize Your Website & Boost Growth’ on Wednesday, March 13, 2025, at 2.00 pm ET. The SEJ team says, “Ready to turn your site into a powerful growth engine in 2025? Join us as we unpack the strategies top brands use to optimize their sites... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’. The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and... [Read more]

MovieReelAI is a brand new, first-to-market, and (in the words of Abhi Dwivedi, its inventor) revolutionary AI-powered video creation tool that transforms simple text into professional-quality animated videos and short movies in minutes. No editing skills, no expensive software, and no technical experience are required. Just type your idea, and AI... [Read more]

TikTok SEO involves optimizing videos with relevant keywords, hashtags, and engaging content to improve visibility in search results. By leveraging trends, captions, and user behavior, creators can enhance discoverability and reach a wider audience. The latest ‘HubSpot Marketing’ video is titled ‘TikTok SEO Tutorial – Optimize... [Read more]

Conversion-centered landing page design focuses on guiding visitors toward a specific action using compelling visuals, clear CTAs, and minimal distractions. Strategic elements like urgency, social proof, and persuasive copy enhance engagement and boost conversions. HubSpot contributor Oli Gardner has published an article featuring seven principles of... [Read more]

Leveraging behavioral data for search helps refine algorithms by analyzing user interactions, preferences, and engagement patterns. This enables more personalized search results, improving relevance and user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’  featuring... [Read more]

This is a reminder for the MarketingProfs webinar on February 25, 2025. MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you... [Read more]

Digital advertising in 2025 is driven by AI-powered personalization, privacy-focused strategies, and immersive formats like AR and interactive ads. Brands prioritize data-driven insights and omnichannel approaches to maximize engagement and conversions. The latest ‘Exposure Ninja’ video is titled ‘How Digital Advertising Works... [Read more]