Latest News

Google Discover curates personalized content feeds based on users’ search history, interests, and online behavior. It offers brands a powerful way to reach audiences organically without relying solely on traditional search queries.Search Engine Journal contributor Harry Clarkson-Bennett has published an article explaining how Google... [Read more]

AI is transforming content marketing by enabling data-driven storytelling, personalized recommendations, and faster content creation. It helps marketers predict audience preferences and optimize content performance across multiple digital platforms.Search Engine Journal contributor Kevin Indig has published an article featuring six AI... [Read more]

Measuring visibility in AI search involves tracking how often and prominently your content appears in AI-driven results, such as answer boxes or summaries. It focuses on impressions, clicks, and content inclusion within AI-generated... [Read more]

MarTech contributor Mike Maynard has published an article answering the question, ‘Is martech driving the blandification of marketing?’.He says, “Marketers have more tools than ever to personalize, automate and optimize — yet those same technologies are making our work look and sound increasingly alike.At a recent conference, consultant Steve... [Read more]

SEO and AI Visibility work together to enhance how content is discovered and ranked online. AI-driven algorithms analyze user intent and optimize search visibility by delivering more personalized, context-aware results.Ahrefs contributor Despina Gavoyannis has published an 82-point checklist for SEO & AI visibility.She says, “You... [Read more]

AI Search Optimization focuses on optimizing content for AI-driven search engines that prioritize context, intent, and conversational relevance over keywords. It helps brands appear in generative answers and voice-assisted results, enhancing overall visibility.The latest ‘Exposure Ninja’ video is titled ‘The BEST AI... [Read more]

Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor... [Read more]

The latest Ahrefs Podcast episode is titled ‘How to Win in AI Search (Real Data, No Hype)’ featuring Ryan Law.Here’s what you’ll learn in this episode:The Current State of AI Search3 Ways to Influence Your AI VisibilityThe “Era of Off-Page SEO”: Why Mentions are the New BacklinksOptimizing the... [Read more]

Loop Marketing focuses on creating a continuous cycle of engagement where customer feedback and behavior inform future marketing strategies, ensuring sustained brand growth and loyalty.Inbound Marketing attracts customers by offering valuable content and experiences tailored to their needs, drawing them naturally toward a brand instead of pushing messages... [Read more]

In the Age of AI, content creation is driven by intelligent tools that enhance creativity, personalization, and efficiency. Marketers now balance human storytelling with AI-generated insights to deliver impactful and authentic digital experiences.Content Marketing Institute is hosting a webinar, ‘How Marketers Can Build Healthy... [Read more]

This is a reminder about the DMD webinar on October 30, 2025.Answer Engine Optimization (AEO) focuses on optimizing content so it can be directly used by AI-powered search tools and voice assistants to provide instant answers. It emphasizes clear, concise, and structured information that helps brands appear in featured snippets and conversational... [Read more]

Content Marketing Institute has published a new video, ‘Idea Inflation Sinks Collaboration’.The CMI team says, “As AI floods marketers with an endless volume of ideas, creators are drowning in demands to channel them into meaningful content. Robert Rose explains how this “idea inflation”... [Read more]