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Amazon, apart from being an ecommerce giant, is also utilizing its web platform to serve relevant advertisements. These ads, according to Recode, are working. The company displays the ads along with the product listing and recently the product pages seem to be full of such advertising. Recorde’s Rani Mulla has presented an analysis of the ad performance... [Read more]

Customer engagement is a key driver for achieving success in marketing. All our branding and marketing efforts are set with a one goal that of achieving the customer attention and making them buy our products and services. Social media platforms have been quite helpful in allowing the marketers to keep connected with the target audience and promote... [Read more]

Pinterest has announced that its monthly user count has reached 250 million. There is a significant rise (75%) in the Pins on the site. Pinterest’s Joh K says, “We’ve reached a new milestone that I couldn’t be prouder of: more than 250 million people each month are now using Pinterest to discover and do what they love. If Pinterest were... [Read more]

The eMarketer team has hosting a webinar on ‘Best Practices for Local Area Marketing Revealed’ Tuesday, September 11, 2018. The eMarketer team says, “eMarketer is pleased to moderate a special presentation with Catherine Josef, project manager at Starwood Hotels & Resorts Worldwide and Ted Lesher, managing director of BrandMaker.... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Using Voice Search to Transform Your Local Search Strategy’ on Thursday, September 11, 2018 at 1.00 pm EDT. The DMD team says, “Join our local search experts as they cut through the myths around voice search and show you how to transform your search efforts to master the voice search... [Read more]

“Instagram is made for marketers who have visual stories to tell about their products. Marketers are making six and seven figures in virtually any niche by taking action early to show their product on Instagram. A year ago, Thomas Witek invented Gram Poster, a major step forward in usability of Instagram for marketers. Then, he announced Gram... [Read more]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently... [Read more]

Video is an integral part of a marketing policy. It helps you closely deliver your message to the customers and influence them. Today most brands use this tool to get more exposure and achieve more sales online. HubSpot’s Kipp Bodnar has highlighted the prominent reasons why marketers fail at video marketing and has shared some tips to achieve... [Read more]

Google has announced that its exact match ‘close variants’ will include close variations that share the same meaning as the brand keyword. This will improve the chances of getting listed in the search results. The Google Ads team says, “Powered by Google’s machine learning, exact match will now match with the intent of a search,... [Read more]

The Entrepreneur magazine team has published a video on ‘Amazon Surges to $1 Trillion. 3 Things to Know Today’ featuring Hayden Field. The Entrepreneur team says, “Yesterday, Amazon reached a trillion-dollar market cap for the very first time. That made it the second publicly traded U.S. company to ever reach that benchmark, after... [Read more]

Innovation is the key to achieving better output in any domain. And to make your marketing efforts to stand out you need to put creativity at work. With appealing marketing campaigns you can win more customers. Business 2 Community contributor Tommy Wyher has shared five tips to help marketers appeal to masses. Wyher says, “Marketing to the consumer... [Read more]

Twitter has announced a new US-specific Issue Ads Policy and certification process for providing increased transparency for advertising on Twitter. Twitter’s new policy will impact the following: Ads that refer to an election or a clearly identified candidate, or Ads that advocate for legislative issues of national importance. The company... [Read more]