Customer engagement is a key driver for achieving success in marketing. All our branding and marketing efforts are set with a one goal that of achieving the customer attention and making them buy our products and services.

Social media platforms have been quite helpful in allowing the marketers to keep connected with the target audience and promote their products.

Econsultancy columnist Rebecca Sentance has shared three trends that are set to help marketers improve customer engagement in marketing.

Sentance says, “In our recently-published report, The Future of Marketing, Econsultancy surveyed close to 500 advertisers, client-side marketers, media owners and agencies, along with speaking to a number of senior marketing professionals, to get their insights into where marketing is headed and what their objectives and priorities will be over the next five years.

Here are three emerging trends the report identified which look set to determine the future of customer engagement in marketing.

Story-driven, inspirational content marketing

As consumers have increasingly become desensitised to, and disengaged from, direct advertising, content marketing has evolved as a softer, more persuasive means of attracting consumers’ attention.

Brands have recognised that some sort of value exchange needs to take place: rather than simply directing consumers towards their product, they need to provide insight, inspiration, and an informative message – something that customers can take away besides “Buy our product””.

Three trends shaping the future of customer engagement in marketing

Econsultancy

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