Latest News
CMI’s list of biggest mistakes in content marketing
Content Marketing Institute’s Ann Gynn has shared the biggest mistakes from the content marketing domain. The mistakes have been identified by thirty marketing experts. Gynn says, “More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’... [Read more]
Nielsen’s Marketer’s Guide to Podcasting
Nielsen has published the Marketer’s Guide to Podcasting for the third quarter of 2018. This guide shares insights from the company’s Homescan panel and an online questionnaire of panelists. The Neilsen team says, “This report offers insights regarding listening trends, while examining the correlation between podcast tune-in and category... [Read more]
‘What Clients Want: An Inside Look at Why They Outsource to Agencies’ Webinar September 12
Content Marketing Institute is hosting a webinar on ‘What Clients Want: An Inside Look at Why They Outsource to Agencies’ on Wednesday, September 12 at 2.00 pm EDT. The CMI team says, “Based on new 2018 research with 500 agency clients, this webinar will reveal new findings about what clients ask their agencies to do — and why.... [Read more]
‘Webinars that Rock! Keys to Engagement-Driven Content Delivery’ Webinar September 20
Content Marketing Institute is hosting a webinar on ‘Webinars that Rock! Keys to Engagement-Driven Content Delivery’ on Thursday, September 20 at 2.00 pm EDT. The CMI team says, “How do you turn boring, static content into an exciting, interactive experience? Webinars! That’s because when you look across the standard content marketing... [Read more]
Copyblogger introduces ‘Content Confidence Checklist’
Copyblogger has introduced the ‘Content Confidence Checklist’ to help content marketers produce quality content and strengthen their marketing efforts. Sonia Simone says, “You can pick up the Content Confidence Checklist here for 7 bucks. Not free, but … pretty close. Listen to the audio walkthrough (it’s just like a quick podcast... [Read more]
HubSpot shares nine tips to sell expensive products
HubSpot’s Jeff Hoffman has shared nine tactics to help marketers sell expensive products online. Hoffman says, “Salespeople who don’t work for the low-cost provider in their arena often struggle with losing deals based on price. Prospects are only human, and no one likes to pay more when they could pay less. That’s why pricing... [Read more]
Five apps to improve your Instagram marketing
Marketing using Instagram is an opportunity no one should miss. With its rising user base and content rich features, this platform is becoming rewarding. Analysis an integral part of any marketing campaign. HubSpot’s Caroline Forsey has shared five free apps that help you analyze the performance of your Instagram marketing campains. Forsey says,... [Read more]
Get more sales done with stories
Connecting with your prospects and customers is the key to close more sales. And building conversation with them is one of the best ways to initiate an action. Articulate’s Clare Dodd has published an article highlighting the impact of stories on the sales. Dodd says, “Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super... [Read more]
Improving website security and SEO with HSTS
Search Engine Land contributor John Lincoln has shared an useful article sharing some tips on using HSTS for improving SEO and website security. The HTTP Strict Transport Security (HSTS), a response header instructs browsers for connect to a certain website using HTTPS. It also speed and security of HTTPS websites. Lincoln says, “One of the... [Read more]
‘How to Solve Your Marketing Data Nightmare’ Webinar October 17
The Business 2 Community team is hosting a webinar on ‘How to Solve Your Marketing Data Nightmare’ on Wednesday, October 17 at 2.00 pm ET. The CMI team says, “Your customers have taken control of their relationship with you – they are digitally savvy, self-serving, and increasingly unwilling sales contacts. For B2B firms to thrive,... [Read more]
‘Beyond the Lead: How Content Marketing Builds Lasting Relationships’ Webinar 2.00 pm EDT
Content Marketing Institute is hosting a webinar on ‘Beyond the Lead: How Content Marketing Builds Lasting Relationships’ on Wednesday, August 29 at 2.00 pm EDT. The CMI team says, “Your customers have taken control of their relationship with you – they are digitally savvy, self-serving, and increasingly unwilling sales contacts.... [Read more]
HubSpot’s five step guide to content creation
Content marketing is the big in thing that has been adopted by every brand today. With content marketing it becomes easier for the brands to influence more people by establishing a context. HubSpot’s Christina Perricone has published a five step guide to creating great content. It highlights important phases such as: Content Planning and Strategy The... [Read more]
