Improve your marketing videos with these tips
Video is an integral part of a marketing policy. It helps you closely deliver your message to the customers and influence them.
Today most brands use this tool to get more exposure and achieve more sales online.
HubSpot’s Kipp Bodnar has highlighted the prominent reasons why marketers fail at video marketing and has shared some tips to achieve video marketing success.
Bodnar says, “The way people consume video today is very different than it was in 2010. Smartphones and high-speed wifi has made high-definition video consumption available anywhere, at any time. This increase in accessibility has led to a boom in how many people watch videos, and this steadily expanding audience demands new and different types of content on a regular basis. Publishers and individuals alike have been more than happy to fulfill that demand.
This influx of video content creators means that we’re not just all watching the same viral video anymore. Today we’re drawn towards more personal, authentic videos. We can watch anything at any time, more often than not we’re opting for Snapchat and Instagram stories. These platforms host videos from our friends — and it doesn’t get much more personal or authentic than that. More than anything, we want to hear from people like us. And with the ability to create great video with nothing more than a smartphone, more people than ever before can produce and share quality content”.
Comments are closed.
