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The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein... [Read more]

YouTube competitor analysis is the process of examining the strategies, strengths, weaknesses and opportunities of your closest YouTube rivals. Similarweb has published ‘The Essential Guide to YouTube Competitor Analysis’. Shai Belinsky says, “YouTube Competitive analysis helps you: Evaluate and contextualize your video marketing... [Read more]

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an... [Read more]

Kid-Vid Story was just released by DeSafa Media. You have a choice of either an agency license or a white label license (see below for the distinction.) This collection of stories empowers parents, teachers, and guardians to become storytellers themselves. Your agency license allows you to place these stories on your website and offer them for sale.... [Read more]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from... [Read more]

MarketingProfs has published a new report ‘Marigold’s 2024 Global Consumer Trends Index’. The MarketingProfs team says, “According to a survey of over 10,000 buyers, their behaviors are shifting with technology and economic concerns. Brand loyalty remains strong—for brands that forge strong relationships with their buyers. In... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by... [Read more]

This is a reminder for the MarketingProfs webinar to be held on February 15, 2024.  MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences to Drive Results in 2024’ on Thursday, February 15, 2024, at 2:00 pm ET. The MarketingProfs team says, “In today’s digital-first world, delivering experiences like webinars,... [Read more]

A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical... [Read more]

This is a reminder for the CMI webinar to be  held on February 15, 2024.  Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing... [Read more]

Building backlinks for SEO (“Search Engine Optimization”) is a driving force behind any successful online marketing strategy. So, let’s explore proven techniques and best practices for maximizing your backlink-building efforts. Understanding backlinks Understanding backlinks is required knowledge for anyone engaged in digital marketing... [Read more]

In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell,... [Read more]