This is a reminder for the CMI webinar to be  held on February 15, 2024. 

Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time.

Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET.

The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one seems to get quite right. In truth, there’s a lot of idiosyncrasies to making content work in multiple channels from a single source. It can be done, but pitfalls abound.

In this session, you’ll learn: 

  • Some of the theory behind single sourcing
  • What to look out for
  • How leading organizations are doing it
  • How you can move your content team forward.”

Single Sourcing Content: A Path Forward

Content Marketing Institute

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