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This is a reminder for the Adweek webinar to be held on February 28, 2024.  TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt... [Read more]

SmartBloks creates unlimited websites & mobile apps without coding or designing – free training at 10:00 EST. Every marketer and every business needs a website and mobile app in 2024. ■ A website and an app to showcase their business. ■ A website and an app with an ecom store to sell products. ■ A website and an app with a blog to spread... [Read more]

Social media platforms offer plenty of opportunities to make money online. Copyblogger contributor Megan Mahoney has published an article featuring seven ways to make money on social media. She says, “It’s not hard to make money on social media if you pick the right niche and use the right systems to build a strong relationship with a high-value... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Instagram Lead Generation Strategy’ featuring Michelle Gifford. The SME team says, “Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Explore Instagram lead generation strategy.” Social... [Read more]

Copyblogger has published the latest podcast episode ‘How to Work Smarter with the Content You Create’ featuring Ryan Carr. The Copyblogger team says, “On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks... [Read more]

Google Discover is a personalized feed of content that is relevant to a user’s interests. It is part of Google Search and uses a user’s web and app activity to show content. Discover can include links to articles and YouTube videos. MOZ contributor Clara Soteras has published an article explaining Google Discover and how you can use it. She... [Read more]

A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out. MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer... [Read more]

HubSpot has published a new video ‘How To Create a Value Proposition in 2024’. The HubSpot team says, “What are the components of a great value proposition and how do you create one for your business? In this video, we’ll break down the steps to crafting an effective, compelling value proposition that’s unique to your brand,... [Read more]

This is a reminder for the MarketingProfs webinar to be held on February 27, 2024.  Modern content marketing is a marketing strategy that focuses on impressions and reach, rather than search term rankings. It is audience-centric and intended to be shared, often through social media. MarketingProfs is hosting a webinar ‘Beyond SEO: How Modern... [Read more]

Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox... [Read more]

This is a reminder for the DMD webinar to be held on February 27, 2024.  AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations... [Read more]

  Vumu lets you create hyper-personalized outreach campaigns to book 20-30 meetings in 14 days. Right now, you can get it for 1/4th of its original price if you take advantage of the early bird discount. This isn’t another run-of-the-mill application. It’s a complete prospecting package designed to get you up to 90% response from your cold... [Read more]