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One of the most obvious uses of AI in email marketing is to use stored ideas to create engaging subject lines and personalized content. But as we shall see there are many more uses, as well. Let’s start from th foundations of marketing. Marketing has as its goal to introduce products and services to targeted people. However, effective marketing... [Read more]

Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024. The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips... [Read more]

Google and Yahoo announced new email changes in October 2023. These changes are expected to start on February 1, 2024. The changes are designed to improve the email experience and keep users safe. Digital Marketing Institute contributor Emma Prunty has published an article featuring information about the 2024 Google & Yahoo Email Changes. She says,... [Read more]

Digital Marketing Depot has published a new white paper titled ‘The 5 Best Practices of Leading Marketing Teams’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were... [Read more]

The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships... [Read more]

OpenAI is developing a new type of agent that can control personal computers to automate tasks, handling web-based tasks without predefined functions for each website. This approach aims to teach agents fundamental skills rather than creating different functions for every website. HubSpot has published the latest ‘Marketing Against The Grain’... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Lead Generation Funnel Strategy: From Idea to Execution’ featuring Alisha Conlin-Hurd. The SME team says, “Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? Explore how to build lead generation... [Read more]

Technical SEO in ecommerce involves optimizing website structure, speed, and performance to enhance search engine visibility and user experience. It focuses on factors like site architecture, mobile responsiveness, page load times, and structured data implementation to improve rankings and drive organic traffic HubSpot contributor Sam Lauron has published... [Read more]

HubSpot has published a new video ‘9 Pro Tips to Start Your Podcast in 2024’. The HubSpot team says, “If you’re looking to establish expertise in your industry and build your brand, this video is a one stop shop for all the podcast tips that you’ll need to build a compelling, thriving show to engage your listeners.... [Read more]

Digital Marketing Depot has published ‘Email Marketing Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page... [Read more]

Digital Marketing Institute has published ‘A Guide to Marketing on Threads’. The DMI team says, “Since its launch in July 2023, and expansion into the EU in December, Threads has gotten off to a flying start. But, will its success endure beyond the initial enthusiasm for this new platform on the block? And will it prove to be a bite-sized... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Boundaries, Breaks, and Delegation: Insights on Agency Leadership’ featuring Terry Isner. The SME team says, “Do you feel guilty taking time off? Not sure your team can manage without you? Discover how agency owners and leadership can prioritize... [Read more]