Latest News
‘Four great examples of marketing to millennials’ – Econsultancy
Nikki Gilliland says, “Millennials, Generation Y, or young adults. Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. The question is – if millennials are the market to target, how exactly should brands be talking to them? (Top tip: definitely not by shoe-horning... [Read more]
‘How to Write a High-Converting ‘Start Here’ Page’ – Copyblogger
Beth Hayden says, “I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design... [Read more]
‘Keyword Research in 2016: Going Beyond Guesswork’ – MOZ
Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney... [Read more]
‘The SEO industry is worth $65 billion; will it ever stop growing?’ – Marketing Land
Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This... [Read more]
‘A collection of useful tips for online copywriting that works’ – Econsultancy
Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: 1. Use short words, short sentences, and signpost your writing. (link) 2. Outline for... [Read more]
‘Kill These 12 Content Marketing Software Bugs (It’s Not What You Think)’ – MarketingProfs
Ernest Nicastro says, “Nobody likes buggy software. At its worst, it’s been known to cause death and substantial loss of capital. Even in its most benign form, buggy software costs time and productivity. So in today’s article I offer tips for combating bugs that can infiltrate your content marketing software. You should know, though,... [Read more]
‘How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy’ – HubSpot
Marissa Breton says, “Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the... [Read more]
‘3 Signs It’s Time to Get Help With Your Digital Advertising’ – Entrepreneur
Bob Dillon says, “Pro athletes hire trainers, nonprofits hire grant writers and you probably hire a tax accountant. As a business owner, bringing in a digital expert can also help you grow online. In 2016, 92 percent of small and medium sized businesses said they expect to spend as much, or more, on their online advertising as they did in 2015.... [Read more]
‘From Snap to Cash: How to Use Snapchat to Make Sales’ – Business.com
AJ Agrawal says, “Snapchat is one of the fastest growing social media networks in the world. There are now more than 100 million daily active users, and that represents a huge audience that you can tap into. Furthermore, you have to bear in mind that many of the users on Snapchat are Millennials, who are extraordinarily difficult to target. Whether... [Read more]
‘Your Customers Have Abandonment Issues’ – Forrester
Brendan Witcher says, “Omnichannel fulfillment services have indubitably piqued the interest of today’s retail leaders; nearly one-third of the retail organizations we surveyed already support “buy online, pick up in store” (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel... [Read more]
‘Facebook now lets brands target ads based on how much time, money you spent on their sites, apps’ – Marketing Land
Tim Peterson says, “Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on a brand’s site or app,... [Read more]
‘Buyers Are Deleting Your Sales Emails Because of This Huge Mistake’ – HubSpot
Leslie Ye says, “You finish the final edit on your first-touch, mass prospecting email. You make sure all your customizable fields are set — first name, last name, and company. You check to make sure you’re pulling in the correct prospects, and then you press “send.” Voila. 653 emails sent out and it’s only 9:05 a.m. The responses... [Read more]
