Latest News
‘Best-Practices for Facebook Video Ads’ – MarketingProfs
Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the... [Read more]
‘Make It Pop: Branding Essentials for the Digital Age’ – Business.com
Mary C. Long says, “You have to brand yourself. And digital branding has simultaneously made branding much easier and much more complicated. Logically, that sounds impossible, but for any small business or entrepreneur understanding the struggle is real. There are so many tools, resources, and ways to make your mark, not to mention conflicting... [Read more]
‘Amazon Announces a Simple Way to Put Your Videos on its Platform’ – Entrepreneur
Devendra Hardawar says, “Amazon has spent the past few years emulating Netflix with its many streaming video offerings. Now with Amazon Video Direct (AVD), it’s taking a cue from Vimeo and YouTube by making it easier than ever to get your videos streaming, and most importantly, get you paid. You’ll be able to upload your own videos... [Read more]
Arbitrage CPA Machines: New way to CPA profits #ad
To be a success in CPA marketing you need two things: 1. A source for responsive traffic 2. A compelling offer Liming Wu has been studying traffic sources. He reports that Facebook, with its billions of members, is the kind of traffic source we have all dreamed of, but it comes with some warnings and pitfalls. It’s easy to get Facebook wrong,... [Read more]
‘Mobile Email Marketing Optimization: Tips for beginner and advanced marketers from four experts’ – MarketingSherpa Blog
Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data... [Read more]
‘How to effectively prioritize and amplify SEO content’ – Marketing Land
Winston Burton says, “Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization... [Read more]
‘Just Don’t Call It Native Advertising’ – Forrester
Ryan Skinner says, “In the context of writing a report on the native advertising technology landscape, I was looking at many publishers’ native advertising products when it occurred to me: Nobody uses the same damn name for native ads, no one calls it ‘advertising’, and almost no one calls it ‘native’. Here’s... [Read more]
‘The 5 Best Retention Marketing Tactics for Your Online Store’ – HubSpot
Brendan Witcher says, “Omnichannel fulfillment services have indubitably piqued the interest of today’s retail leaders; nearly one-third of the retail organizations we surveyed already support “buy online, pick up in store” (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel... [Read more]
‘Four great examples of marketing to millennials’ – Econsultancy
Nikki Gilliland says, “Millennials, Generation Y, or young adults. Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. The question is – if millennials are the market to target, how exactly should brands be talking to them? (Top tip: definitely not by shoe-horning... [Read more]
‘How to Write a High-Converting ‘Start Here’ Page’ – Copyblogger
Beth Hayden says, “I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design... [Read more]
‘Keyword Research in 2016: Going Beyond Guesswork’ – MOZ
Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney... [Read more]
‘The SEO industry is worth $65 billion; will it ever stop growing?’ – Marketing Land
Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This... [Read more]
