Latest News

Lindsay Kolowich says, “In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s... [Read more]

Boris Evelson says, “Over the past several years, Forrester’s research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer... [Read more]

John Kelly says, “In the Mad Men era of marketing, appealing to the customer’s emotional drivers was the standard – the “go-to” play. Appeals to the heart won the wallet. Take a more recent example, from a category with a very emotional appeal: the Budweiser Clydesdale horse campaign. For some people, their feelings about those horses... [Read more]

Moosa Hemani says, “An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product. Although these are important areas that need to be considered, thinking... [Read more]

Christian Sculthorp says, “Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available... [Read more]

Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: Use short words, short sentences, and signpost your writing. (link) Outline for your... [Read more]

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the... [Read more]

Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re... [Read more]

Nigel Fenwick says, “They say a picture is worth a 1000 words …. so our graphics designers and my wonderful research associate, Rachael Klehm, created this infographic to highlight a few of the data points from the Digital Transformation Playbook and the Forrester / Odgers Berndtson Digital Business research study. Tuesday, May 9th is our... [Read more]

Nikki Gilliland says, “Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to... [Read more]

Trond Lyngbø says, “It may be heresy coming from a marketing analytics company like Quantifind (my employer), but today’s marketer simply has too much analysis. We’ve finally passed that tipping point where the human capacity to absorb and act on data has become over-saturated with a deluge of dashboards and visualizations. This very human... [Read more]

Rowan Curran says, “Years ago, I worked at a large customer service vendor. Our CEO had tasked us to “eat our own dog food” – that is implement our own solutions for our customer service operations which comprised of 40 or so tier 1 and 2 customer service agents. With these marching orders, I put a group of consultants and business... [Read more]