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Marcia Riefer Johnston says, “Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas? What if, instead of creating personas... [Read more]

Barry Levine says, “An email newsletter is a single channel of communication between the author or brand and the recipient. But social news service Nuzzel wants to leverage the networking factor of having many newsletters emanate from the same place. Today, the San Francisco-based company is launching what it describes as “the world’s first... [Read more]

Danielle Launders says, “In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant... [Read more]

Ben Davis says, “Google I/O saw the tech giant unveiling products across the hot topics in tech right now. New messaging apps, a new VR platform and a virtual assistant. How are these products placed in the market? Which might be the likeliest to succeed? Messaging – Allo With Allo, Google is abandoning the necessity of logging in with a... [Read more]

Leslie Ye says, “If you’re a sales rep, you’re probably on LinkedIn. (If you don’t, drop everything and go create a social selling-optimized LinkedIn profile right now.) Take a closer look at your profile. If you’re like most people, it’ll include your job history, educational background, and your professional achievements. But you’re... [Read more]

Joanna Alter says, “User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the... [Read more]

AJ Agrawal says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance... [Read more]

AJ Agrawal says, “Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So,... [Read more]

Cindy Donovan Bettye has been hard at work, turning out useful software for people and companies who market their goods and services online. One of her latest and best is StickyPost. This is a new WordPress plugin that any person can use. It lets you pull into your posts, graphics that will illustrate them, making them more attractive, more “sticky”. In... [Read more]

Daniel Burstein says, “There are so many impressive things you can do with your website these days. Augmented realty. Rich animations. Micro-interactions. Interactive infographics. But I like to think of it like this … When the quarterback throws a 90-yard touchdown pass, the camera cuts to the wide receiver doing a celebratory dance, and then... [Read more]

Erika Trautman says, “For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement is the content actually attracting? What is the overall impact of the content experience, and how does better measurement determine... [Read more]

Jason Moore says, “Video is a great way to deliver content, enabling you to both tell and show. It also allows you to add a more personal, human element to your brand in a way that the written word is not always able to (by literally showing people in the video). So, what makes video so good? And how can you use it to add a human element to your... [Read more]