Latest News
‘Tapping Facebook Insights: How Well Do You Know Your Customers?’ – Business.com
Devon Vocke says, “Simply getting someone to subscribe to your email list is a big feat. Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task. The key is in applying a personal touch. Remember that the order of your priorities should be: –... [Read more]
‘Why Real-Life Results Don’t Meet Buyer Persona Expectations’ – Entrepreneur
Aaron Agius says, “As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas. According to Customer Think’s State of Buyer Personas survey, 57 percent of respondents did their first-ever buyer persona development initiative within the last two years. But that wasn’t... [Read more]
‘Grow Your Email List with Targeted Sign Up Forms on Your Blog’ – AWeber
Monica Montesa says, “If you use an ebook or another type of lead magnet to incentivize people to subscribe to your email list, you want to get the most out of it. After all, you put a lot of time and effort into creating that beast, and you want to make sure it’s living up to its full potential. Aside from simply promoting your lead magnet... [Read more]
‘Facebook makes it clearer when an Instant Article is an advertorial’ – Marketing Land
Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically... [Read more]
‘Twitter advertisers to get stats on video performance’ – Marketing Land
Tamar Weinberg says, “A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and... [Read more]
Is he the Bernie Sanders of internet marketers? #ad
Sanders frequently tells of how his campaign funding consists of many, many small contributions. Eric Larson says his business is built on many, many small purchases. Larson has a video of his Paypal account for May, which he shows here: Your Cash Machine. As he narrates, you discover that he often earns $100/day; and sometimes as much as $200; occasionally... [Read more]
‘Email marketers: Stop Majoring in the Minors’ – Experian Marketing Forward
Brian Westnedge says, “It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing generates $38 in ROI. Unfortunately, the most valuable marketing channel is also the least secure. Every day, marketers pay a hidden... [Read more]
‘What Entrepreneurs Expect LinkedIn To Be Post Its Merger With Microsoft’ – Entrepreneur
Sneha Banerjee says, “Professional networking firm LinkedIn Corp has always been an important networking and marketing platform for entrepreneurs. Entrepreneurs and VCs are often seen sharing their thoughts about their products/startups, posting job ads, blogging and giving their viewpoint on latest industry stories. Both Twitter and LinkedIn... [Read more]
‘Stop Missing Out on 99% of Your Website Traffic’ – HubSpot
Jessica Cody says, “Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To nurture that 99% of people into a sale, you need... [Read more]
‘How to Get Through to Lazy Buyer Brains’ – CMI
George Stenitzer says, “Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and minimize effort and risk. A human brain weighs only 3 pounds — 2% or less of the total body weight of most adults. Yet the brain consumes 25% of your oxygen and 20% of your energy. No... [Read more]
‘5 Secrets for Driving More Clicks’ – Convince & Convert Blog
Jay Baer says, “Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs), but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Of course, you could create better content and/or create more content in your quest for more clicks.... [Read more]
‘Does Ben’s Nan, the polite Googler, show us that bots are the future?’ – Econsultancy
Ben Davis says, “The search story of the week is that of ‘Ben’s Nan’. Ben’s Nan became a Twitter sensation when Ben found that she had written ‘please’ and ‘thank you’ in her Google search, figuring she’d get a better answer that way. Like all hack, newsjacking bloggers, it got me thinking... [Read more]
