Latest News

Michael Sandstrom says, “With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex. We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns. As an agency working predominantly with below-the-line activations... [Read more]

Jessica Frick says, “You’ve seen a few posts here about our upcoming event, Digital Commerce Summit— especially about the myriad benefits it will deliver to attendees. Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for them here). Instead, today’s information... [Read more]

AJ Wilcox says, “We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands with existing followings,... [Read more]

Ben Davis says, “If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms. This is inconvenient for the many writers out there who like to use this tool to plan their content. Here’s a really quick roundup of five genuinely useful and fun alternatives if you are looking... [Read more]

Sujan Patel says, “Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and... [Read more]

Aja Frost says, “How many prospects respond the first time you email them? One percent? Five percent? The problem usually isn’t your recipients — it’s your emails. Most outreach emails are, to be frank, pretty crappy. They’re boring, lengthy, unhelpful, and generic. Even worse, they’re far too focused on selling to the prospect... [Read more]

Ginny Marvin says, “Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense. A Google spokesperson confirmed the update to Marketing Land: “We’re always... [Read more]

Jeffrey Davis II says, “One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has been estimated that “most companies spend 30 to 40 percent of their revenue on Sales and Marketing” [Marketo]. With a spend that high it is imperative that these two functions... [Read more]

Ben Davis says, “Payment impacts customer experience more than anything else. In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid. But payment has also improved many experiences... [Read more]

Allen Taylor says, “Today’s sales organizations are complex task-oriented teams. The key to a successful and motivated sales team is an effective and organized sales manager who acts as a catalyst for sales productivity. In order to do so, sales leaders must delegate tasks to the appropriate people. So what does task delegation look like for... [Read more]

Cynthia Price says, “When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when they sign up for your email list. And for marketers, it’s a beautiful thing: They can save time, deliver a great inbox experience and drive top-notch results... [Read more]

Andy Budd says, “Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age. A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid... [Read more]