Latest News
‘The 5 Most Sought-After Types of Content to Curate on Your Social Media Pages’ – Small Business Trends
Jessica Davis says, “Most businesses underestimate the effectiveness of content curation. There is a lot you can accomplish by being the best content curator in a niche and being considered the best destination for information in that niche. All advertising and marketing efforts on the internet are made with the ultimate goal of driving traffic... [Read more]
‘How to Personalize Customer Interactions to Increase Loyalty and Profits’ – Business.com
Brian Hughes says, “Between brick-and-mortar businesses and online stores, consumers have a myriad of options when purchasing goods and services. With this intense competition for buyer attention, what can you do to stand out from the crowd? Success lies in adding client-centered interactions to your global marketing strategies. Using an omnichannel... [Read more]
‘3 things every PPC beginner needs to try’ – Search Engine Land
Brett Middleton says, “Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! Following are three recommendations for every PPC beginner to try. 1. Make use of the Search terms report One of the biggest mistakes a new PPC... [Read more]
‘What are the benefits of a creative management platform (CMP)?’ – Econsultancy
Ben Davis says, “People-based ad targeting brings the opportunity to target increasingly small segments of customers. But with that comes the extra workload, creating more versions of ads. That’s where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in. I caught up with Victor Wong, CEO of Thunder, a CMP,... [Read more]
‘3 Deadly Sins of Facebook Advertising’ – Entrepreneur
Josh Denning says, “The story is an all-too-familiar one: A business owner reads several success stories for Facebook Advertising and decides to try herself. After all, how hard is it, really? She reads everything she can and does everything she’s supposed to. She writes a compelling headline, chooses an image, writes persuasive copy, but, when... [Read more]
‘How to Create an Engaging Snapchat Story: A Start-to-Finish Guide’ – HubSpot
Sophia Bernazzani says, “With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish– today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become... [Read more]
‘Twitter adds a button for people to direct message businesses from their sites’ – Marketing Land
Tim Peterson says, “For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses. Over the past year that rivalry has moved to the private messaging realm, with Facebook turning to Messenger and Twitter turning to its direct messaging feature. Now, four months after Facebook... [Read more]
‘7 Advanced Ways to Improve Your E-commerce SEO’ – Business.com
Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on... [Read more]
‘5 Tactics To Build Your Social Media Following’ – Entrepreneur
Pratik Dholakiya says, “The most successful marketing leaders don’t have more hours in the day than the rest of us. By emulating some of the daily disciplines of the most successful marketing leaders, you can improve productivity, earnings and the mythical balance between your career and your personal life. 1. Aggregating relevant news feeds. Digital... [Read more]
Are your competitors smarter about Instagram than you are? #ad
If you don’t know much about Instagram, you could be giving your competitors an unfair advantage. But there’s a solution, and it’s free. Tuesday- Friday, this week only, you can attend Instagram Success Summit, online. If you watch all the sessions, June 7-10, you will find out many ways to profit from Instagram that most marketers... [Read more]
‘The human side to SEO: the power of personas’ – Search Engine Land
Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in... [Read more]
‘9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have’ – HubSpot
Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine... [Read more]
