Latest News
‘How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers’ – MOZ
Ronell Smith says, “Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like.I’m pissed for two reasons:It cost nearly $25 and was entirely inedibleI should have known better given the visuals depicted after doing a Google image search... [Read more]
Explaindio 3.0: New powerful video creation software #ad
This new generation of Explaindio makes this video creation tool unbeatable for the foreseeable future. It has always done an excellent job of creating animated sales videos. Now it can do “composite” or, as they refer to them, “compiled” videos, consisting not just animation but of a combination of video elements.Here are some... [Read more]
‘Salesforce Closes their Marketing Cloud Gap with Krux’ – Forrester Blogs
Susan Bidel says, “With 150,000 customers, Salesforce, one of the world’s largest providers of customer relationship management (CRM) technology, is a trusted steward of its clients’ first-party customer and sales data. In acquiring Krux, a data management platform that ranked as a Leader in Forrester’s November 2015 Data Management Platform... [Read more]
‘Price Simplifying Vs. Proposition Simplifying: Understanding Your Options’ – Entrepreneur
Richard Coch says, “The two simplifying strategies — price simplifying and proposition simplifying — are very ifferent in what you have to do to make them happen, in what your objectives are and in the way you’re rewarded for success. By comparing and contrasting them, you can begin to think about which you and your business might... [Read more]
’19 Lead Nurturing Email Examples You’ll Want to Steal’ – HubSpot
Carl Sednaoui says, “You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team.Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet.That’s... [Read more]
‘Google and Progressive Web Apps: the mobile experience and SEO’ – Search Engine Land
Jim Yu says, “As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible.Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile... [Read more]
‘4 Phases of Market Research to Ensure Success’ – Entrepreneur
Ray Beharry says, “Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning. Tellingly, 42 percent fail because they created a product no one wanted to buy.And there’s a lesson there: No matter how good your idea, you need to make sure there is a market out there that wants to... [Read more]
‘Will marketers be automated out of a job?’ – Econsultancy
Patricio Robles says, “The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.That includes marketers.Hello, WatsonIn 2014, IBM is estimated to have spent $53m on digital display ads.Earlier this year, it was revealed that the company... [Read more]
‘The Secret Tactic All Successful Online Marketers Use’ – Copyblogger
Sean Jackson says, “Have you ever wondered how sites like Copyblogger succeed?There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?Because most online marketers fail to create communications that inspire action from their audiences.Yes, writing well matters — as well as engagement,... [Read more]
‘How to Network a Conference Like a Jedi: 55 Tips’ – CMI
Aaron Orendorff says, “Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio.In two words: mind blowing. In three: mind blowingly terrifying.If... [Read more]
‘Don’t overlook your current customers with your ABM strategy’ – ‘Marketing Land’ Article
Thomas Koletas says, “Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources.However, B2B marketers are missing... [Read more]
’20 examples of websites following the EU cookie law: 2016 edition’ – Econsultancy
Nikki Gilliland says, “Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.But have there been any big changes in how websites are following protocol?If you’re unaware, essentially, the law means that a website should warn or flag up the fact that cookies are being used to track visitors.A... [Read more]
