Latest News

Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and... [Read more]

Jennifer Smoldt says, “”Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous. But all that aside, here’s... [Read more]

Jim Yu says, “Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed. From the consumer standpoint, the online content world has seen shifts in levels of interest... [Read more]

Christopher M. Gillespie says, “Today’s world is connected. Too connected, maybe, if I’m judging by the number of folks sitting outside my office building catching Pokemon. We are all rabidly addicted to our smartphones and plugged into the digital world, and for good reason: it brings convenience like we’ve never known before. Unfortunately,... [Read more]

Dan Tyre says, “Closing calls are sexy. They’re the calls where a deal gets moved across the line, contracts get signed, and you earn your commission checks. But closing calls are a bit of a fait accompli. Depending on who you sell to and what you sell, you could have already spent 10 to 20 hours with your prospect. You should have a good idea... [Read more]

Brian Hughes says, “Staying competitive in a constantly evolving marketplace is no easy feat for any professional, especially small business leaders. We need to be aggressive in establishing our market dominance but simultaneously be ready to pivot at a moment’s notice in response to economic uncertainty. Plus, we need to juggle roles from... [Read more]

Raphael Locsin says, “If you’re reading this, then you’ve already realized that launching a website isn’t akin to opening the doors of a prime shop front on Fifth Avenue. Instead, it’s closer to waking up on a deserted island in a vast ocean. Not a living soul knows where you are and no one is coming to rescue you. The solution? Start... [Read more]

Daniel Burstein says, “What do you include in your social media marketing budget? Most marketers focus on elements like software and tools, paid advertising, social media management, and content creation. But let me introduce a radical idea – the physical customer experience is a worthwhile investment as part of your social media marketing budget. Sounds... [Read more]

Brandon Olson says, “You’ve poured your heart into creating the perfect incentive to attract subscribers andbuild your email list. Now the only thing between you and greatness is your sign up form. While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams,... [Read more]

Joe Gustafson says, “With the Rio Olympics underway, more than 30 million Americans are glued to their TV screens, watching dreams, angst and sports sagas unfold. Besides eating away at our workday productivity (you know it’s true), the Olympics — and Olympians’ dedication, grueling practice, can-do spirit and grit — have additional... [Read more]

Jayson DeMers says, “Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s... [Read more]

Jessica Liu says, “Social marketing often feels like running a race against an unlikely competitor: your own customers. In the social media world, consumer behaviors and technical functionality evolve so quickly that the minute you feel good about your social presence and perhaps have even pulled neck-and-neck with your customers’ social media... [Read more]