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Brian Clark says, “Are you a freelancer, consultant, or other provider of professional services to clients?If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.You know, the ones who value your expertise and effort and happily pay your fees.Before I began Copyblogger in 2006, I started and... [Read more]

Mark Traphagen says, “This is the certificate I earned in November 2006 from completing the “Wizards of the Web” course put on by Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy.In their course, they gave UX researcher Jakob Nielsen credit for formulating the first thoughts that guided website optimization.... [Read more]

Tyler McDaniel says, “For years, technology purchasing has been moving away from a central IT approach and into the business. Forrester Data shows that in North American enterprises, 73% of technology spending is either business-led or the business provides significant input into IT’s purchase — up from 71% last year.Clearly times have changed... [Read more]

Jami Oetting says, “At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.And one of the biggest drivers behind the growing prevalence of video is Facebook Live,... [Read more]

Larry Kim says, “Do you care about your organic click-through rate (CTR)?You should.Why?For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position.For another,... [Read more]

Larry Kim says, “Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking.One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a “very,... [Read more]

Lindsay Kolowich says, “According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.But how do you get people to fall in love with your blog in the first... [Read more]

Brian Clark says, “Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you.Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple.On the other hand, we have the narrative of the typical small business owner. Long hours for... [Read more]

AJ Agrawal says, “Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier to reach Google’s first page with a video.Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe... [Read more]

Emma Koehn of SmartCompany has published an article focusing the new range of products launched by Google.Emma says, “Google executives took to a stage in the power station of an old chocolate factory overnight to unveil a suite of new products at its “#madebygoogle” event. There was something very Willy Wonka about the show, an inside look... [Read more]

Paul Cheney says, “Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?In a recent interview at Internet Retailer Conference and Exhibition (IRCE), Daniel Burstein sat down with Tammy... [Read more]

Jawad Khan says, “Having a blog means you generally want more traffic to your content. No matter how many monthly blog visitors you have, you still want more. Better traffic means more opportunities to build relationships, generate leads, and ultimately make money.The problem with most of the conventional traffic generation advice is that it’s... [Read more]