Latest News
‘5 Methods for Keeping Your Content Goals on Track’ – Business.com
Christopher Jan Benitez says, “Consumers don’t like to be sold to. Instead, businesses need to educate their audience through compelling content that empowers individuals to make informed purchasing decisions, which is where content marketing comes in. By consistently producing interesting and informative content, your business can make stronger... [Read more]
‘6 Link-Building Tips for Bootstrapped Entrepreneurs’ – Entrepreneur
Josh Denning says, “It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority. The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll... [Read more]
‘Optimizing your internal link structure’ – Search Engine Land
Dave Davies says, “Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need... [Read more]
‘Getting Into the Inbox: Why Email Engagement is More Important Than Ever for Email Deliverability’ – AWeber
Mohammed Ahmed says, “Email opens. Click-through rates. Traffic to your website. These are a number of different ways in which you can track email performance. And while each of these statistics tells a different story, overall you want these numbers to validate one assumption: that you have good subscriber engagement. Yes, engagement is important... [Read more]
‘How to Create a Social Media Content Calendar in 4 Simple Steps’ – Shopify
Kevin Donnelly says, “Do you know what you’re going to post on Facebook tomorrow? How about next week? Planning out your business’ content in advance is a key part of building a social media strategy that actually works. Unfortunately, for many business owners, content planning often gets pushed to the backburner. It’s not surprising either—as... [Read more]
‘4 Ways Your Sales Team Should Be Using LinkedIn (But Probably Isn’t)’ – HubSpot
Paige Southard says, “It’s sales 101 to use LinkedIn as a prospecting tool, but are you really squeezing every last drop of value out of it? Most salespeople use LinkedIn to research and connect, but that’s only the tip of the iceberg. The platform is valuable for research, but it’s also a relationship-builder, brand advocate, research tool,... [Read more]
‘Four ways PPC has evolved beyond simply targeting keywords on desktop searches’ – Econsultancy
Lauren Evans says, “Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started. The latest quarterly data from Kenshoo indicates that 62% of clicks and 60% of impressions from search ads now come from ad types other those that involve bidding on keywords entered into desktop searches. So what makes up these... [Read more]
‘A Beginner’s Guide to SEO that Works’ – Copyblogger
Brian Gardner says, “On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant. She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator”. A Beginner’s Guide to SEO that... [Read more]
‘How to Innovate Your Instagram Marketing’ – Small Business Trends
Ann Smarty says, “Instagram has become the go-to tool for those who want to take their visual and social marketing to a new level. One of the fastest growing social networks on the web, it now has 500 million monthly active users, an increase of 100 million since just a year ago. Instagram marketing is growing exponentially. According to this... [Read more]
‘Try These Marketing Strategies for Your Small Business’ – Entrepreneur
Entrepreneur Staff says, “On this episode of REI 360, Entrepreneur Network partners Chris Haddon and Jason Balin discuss effective marketing strategies for small businesses. Emphasizing value, follow-ups and offline marketing, Haddon and Balin provide tips for any entrepreneur. As a small-business owner, you can’t do everything, so focusing... [Read more]
‘Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know’ – HubSpot
Amanda Zantal-Wiener says, “Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came... [Read more]
‘The Most Effective Digital Lead Generation Channels’ – MarketingProfs
Ayaz Nanji says, “Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49%... [Read more]
