Latest News

Janet Driscoll Miller says, “I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The... [Read more]

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds blowing for companies... [Read more]

Chuck Moran says, “Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the amplification power of networked social media audiences, within or outside of the social networks themselves. The parallels with PR abound — content married to the distributive power of media/social... [Read more]

Penny C. Sansevieri says, “In today’s world, nearly everything can be measured by metrics: Facebook likes, Twitter followers, YouTube views, etc. In a world of big data, metrics drive our behavior, but in sixteen years in business, “metrics” is a word I’ve come to hate. Although metrics can be great in determining ad or website performance,... [Read more]

Anjali Lai says, “If Thursday morning’s controversial tweet from McDonald’s is any indication, brands are no longer safe. I’m not just talking about the threat of a data breach or hack — I’m talking about the threat of consumers who force brands to expose their ethics and beliefs or remain at the mercy of consumer perception and interpretation... [Read more]

Dan Tyre says, “Do the reps on your team push for the close — and then vanish from buyers’ lives, never to be seen again? If so, your company is losing out on a valuable source of revenue. It’s far easier to sell to existing customers than bring on new ones. After all, your salespeople don’t have to prospect, qualify, or build a relationship.... [Read more]

Patrick Kulp says, “Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged. The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.” “We’ve heard from our advertisers... [Read more]

Barb Palser says, “The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China... [Read more]

Greg Sterling says, “Google, Facebook and several other large US-based internet sites have had a tense relationship with EU regulators, who see many of their terms and practices as contrary to European law, especially when it comes to consumer privacy. Now, it appears, the companies are being given immediate deadlines to make the requested changes... [Read more]

Aaron Orendorff says, “With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living. Nonsense. On August 17th of 2016, Arthur Tubman and the team at Monday Monday Network did the impossible.... [Read more]

Benjamin Liu says, “In the era of e-commerce and slowing retail sales, can your product’s packaging still provide adequate value to millennials? Let’s face it – millennials (or members of Generation Y) are often considered a new era of mankind, and there are many reasons for this. With constant technological influences, millennials... [Read more]

Matt Lawson says, “Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite... [Read more]