Latest News
‘Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals’ – Small Business Trends
Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to... [Read more]
‘How to Handle Negative Comments and Keep Your E-Commerce Customers Happy’ – Entrepreneur
Kumail Hemani says, “We all know that social media is a great way to promote yourself and spread your business’ message across the web. For e-commerce stores, a few social shares can quickly snowball into unbelievable success. Unlike, brick and mortar stores, e-commerce has the benefit of being available 24/7. Whether your customers are shopping... [Read more]
Instamate 2.0 Launch ending at midnight; price rising #ad
Instamate Luxury Edition 2017 is coming to the end of its 7 day launch period, and after today, the investment will go from a one-time fee to a monthly fee. There’s never been an all-around social media tool that can can help any online marketer profit like this, and it does it without ever using paid ads. You will see a timer on the sales page.... [Read more]
‘Adobe launches a super-cloud to manage customer experience’ – Martech Today
Barry Levine says, “Adobe is gathering its clouds and making more. Today, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference, currently taking place in Las Vegas. In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer experience,... [Read more]
‘Why and how entities are shaping location marketing’ – Search Engine Land
Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What... [Read more]
‘New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses’ – Marketing Land
Tim Peterson says, “LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website... [Read more]
‘Why Does User Intent Matter So Much to Your SEO?’ – CMI
Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Neil... [Read more]
‘9 Sales Email Templates to Inspire Urgency in Your Prospects’ – HubSpot
Aja Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful — reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this technique might result in a sale, the company’s... [Read more]
‘Can brands tell a story in six seconds? YouTube hopes so’ – EConsultancy
Patricio Robles says, “YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads. Introduced last April, YouTube calls Bumper ads “little haikus of video ads” and says that they “are ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable... [Read more]
‘7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish’ – Copyblogger
Jerod Morris says, “That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive search... [Read more]
‘How to harness the power of Facebook Local Pages to drive in-store sales’ – Marketing Land
Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions. Today,... [Read more]
‘How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]’ – HubSpot
Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But... [Read more]
