Matt Lawson says, “Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)?

And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction. Should I use a greeting? What punctuation or capitalization should I use? No exclamation points? Too many? “You” or “u?” Emojis?

Those little choices that we all make around each seemingly simple message are aimed at helping to establish a connection with someone, and hopefully, they make the message as compelling as possible.

Auction-time ads

Subtle nuances and customizations aren’t limited to emails or text messages, though; they can also be applied to your AdWords ads. Think about how many impressions your ads serve each day. Now think about how much you could improve your performance if you set up your campaigns so the AdWords system customizes your entire ad unit the same way you do your emails or texts”.

Three foolproof steps to excellent AdWords ads

Search Engine Land

Sharing is caring