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Nick Barber says, “Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted. There are a lot of small DAM vendors, but there has been a move to consolidate. Specifically, the capabilities... [Read more]

Ginny Marvin says, “Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand safety of its advertisers. On Thursday, The Guardian reported it has pulled its advertising from Google and YouTube, after learning its ads were appearing next to extremist content. It was... [Read more]

Ginny Marvin says, “In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on —  will be broadened... [Read more]

Juan Mendez says, “Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but... [Read more]

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds blowing for companies... [Read more]

Spencer Lanoue says, “Paralysis by analysis — we’ve all been there. Choosing a place to eat, choosing a new computer or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are so many great options out there, it’s a tall task to know exactly what’s right for you. The tool... [Read more]

If you take advantage of the power of social media, such as Instagram, you may decide to never pay for ads again. Getting free social traffic can ave you a lot is advertising costs. These days, social media marketing is no longer optional, it’s a central part of any successful online marketer’s toolbox. Practically any business, large or small,... [Read more]

Ginny Marvin says, “Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee (AAC) will oversee the whitelisting program that enables ads to pass through some of the most popular ad blockers: Adblock Plus, AdBlock, Adblock Browser and Crystal. Eyeo launched the controversial... [Read more]

James McQuivey says, “Today several users of Google Home — Google’s competitor to Amazon Echo with its Alexa intelligent agent — reported that Google was inserting Beauty and the Beast movie promos into their conversations. It’s surprising that Google is already testing this kind of interruption model for a couple of reasons.... [Read more]

Brian Childs says, “There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can... [Read more]

Michael Dalis says, “It can be a difficult task to build trust and credibility with prospects and customers. It is even harder when attempting to rebuild trust after it has been damaged. When this happens, the impact on even your longest and strongest professional relationships can be profound. There’s an elephant in the room that can feel... [Read more]

Sonia Simone says, “Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion.... [Read more]