Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical.

However, Google’s algorithm standards have since become much more focused on what those searching for information really want.

As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. 

Neil Patel describes “user intent” as the goal someone has in mind when typing a query into Google. In some cases, the intent is to purchase something. For others, it’s to find information or make a connection with a company or an individual”.

Why Does User Intent Matter So Much to Your SEO?

Content Marketing Institute

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