Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent while Facebook’s is expected to jump 32 percent.

The Benefits of Google and Facebook Advertising

“Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” eMarketer forecasting analyst Monica Peart said in a post. “Google and mobile search as a whole will continue to benefit from this behavioral shift.”

Google and Facebook have seemingly staked out their turf in the digital ads landscape. While Google is projected to continue to dominate the search ads space reaching 78 percent of U.S. search ad revenue in 2017, Facebook is king of display ads.  Facebook is projected to dominate an only slightly less impressive 39.1 percent of the U.S. digital display market”.

Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals

Small Business Trends

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