Google’s AdWords Conversion Linker tag makes sure that the AdWords users can effectively measure conversions regardless of the browser that the site visitors are using. It automatically detects the ad click information in your landing page URLs, and stores this information in first-party cookies on your domain.

Econsultancy columnist George Slokoski has published a detailed article on how to use AdWords Conversion Linker.

Slokoski says, “In the last few days you might have seen an overlay banner in your Google Tag Manager account.

This is related to an email AdWords sent out at the beginning of September regarding the upcoming Safari update which introduces the Intelligent Tracking Prevention (ITP).

The new technology intends to improve people’s privacy by using machine learning to determine which domains can track people across sites. It works by limiting tracking for the allowed domains by only letting cookies act in a third-party context for 24 hours. This article will explain what the Adwords Conversion Linker is, why it came about, and how you can implement it to avoid losing out on essential data.

To better understand the issue Google is trying to solve and also why you need to implement the new Conversion Linker we first need to cover a basic understanding of how cookies work”.

AdWords Conversion Linker: What is it and why do you need it?


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