As far as local SEO is concerned, you need to optimize your on-site and off-site SEO strategies for clients and customers you are targeting to promote your local business.

MOZ columnist Miriam Ellis has shared ten most common problems that the local business owners face when it comes to getting good SEO rankings.

Talking about Google updates, Ellis says, “The first thing to ask if a business experiences a sudden change in rankings is whether Google has done something. Search Engine Land strikes me as the fastest reporter of Google updates, with MozCast offering an ongoing weather report of changes in the SERPs. Also, check out the Moz Google Algo Change history list and the Moz Blog for some of the most in-depth strategic coverage of updates, penalties, and filters.

For local-specific bugs (or even just suspected tests), check out the Local Search Forum, the Google My Business forum, and Mike Blumenthal’s blog. See if the effects being described match the weirdness you are seeing in your local packs. If so, it’s a matter of fixing a problematic practice (like iffy link building) that has been caught in an update, waiting to see how the update plays out, or waiting for Google to fix a bug or turn a dial down to normalize results”.

How to Troubleshoot Local Ranking Failures [Updated for 2018]

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