Latest News
Instagram influencer marketing saw a huge rise in 2017
An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team... [Read more]
Six reasons why links are important for SEO
Link building is one of the ways to maintain good search engine rankings. When it comes to achieving good PageRank or a far as the way search engines treat your site content matters a most today as it leads to promotion of your brand. Search Engine Journal columnist Benj Arriola has shared a chapter “Why Links Are Important for SEO” from... [Read more]
Three ways to improve your SEO marketing strategy this year
We need more visibility in search engines for enhancing our business and boosting the sales. Boosting our SEO performance is one of the best ways to attract more visitors at lesser cost. Content Marketing Institute’s Mike Murray has shared three ways marketers can enhance their SEO marketing strategy in 2018. Murray says, “Without trying... [Read more]
Here’re five steps to audit your content
Continuous content quality improvement is one of the best ways to enhance your content marketing. And performing content audit at a regular interval is one of the best ways to maintain the quality. Content Marketing Institute columnist Marcia Riefer Johnston has shared a five-step formula to perform a content audit. Marcia says, “Earlier CMI posts... [Read more]
Better engagement means better marketing
In the last year there has been a lot of talk about the importance of engagement. One focus of that discussion has been getting customers and prospective customers to be engages with your content. Getting their attention to your content and holding their interest in your content is certainly an important facet of successful marketing. However, there... [Read more]
Do you know these facts about PageRank?
PageRank is an algorithm used by Google Search to rank websites in their search engine results. Your site’s PageRank depends upon the quality of content it features. To help marketers continue to enhance their content and marketing efforts, Search Engine Journal columnist Roger Montti has shared seven useful facts about PageRank. Montti says,... [Read more]
WEBINAR: ‘Shop ‘til You Click: Creating Shopping Campaigns at Scale’, February 22
Digital Marketing Depot is hosting a webinar on ‘Shop ‘til You Click: Creating Shopping Campaigns at Scale’ on Thursday, February 22 at 1.00 pm EST. The DMD team says, “Join our paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss... [Read more]
Remarkable New YouTube Marketing Breakthrough Software #ad
Online marketing expert Cyril Gupta is releasing new YouTube marketing software today. This software is novel; you haven’t seen anything like it before. It has been well thought out; the automation it provides is seamless. It could possibly be a game changer for you if you use YouTube in your marketing. Creating niche-related playlists that you... [Read more]
Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’. The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links,... [Read more]
Study: 81% Businesses use video as a marketing tool
HubSpot has published a report on state of video marketing in 2018. The report states that 81% of businesses use video as a marketing tool. 99% of businesses who already use video, plan to continue using it in 2018. And 65% businesses that did not use a video marketing strategy in 2016, are going to include this year. Adam Hayes says, “Video... [Read more]
Answer these questions to enhance your marketing performance this year
To help marketers do a self-assessment of their strengths and weaknesses in terms of their marketing performance, Econsultancy has shared ten questions. Answering these ten questions you will be able to find out where you need to improve for meeting your marketing goals this year. Ben Davis says, “I’m calling it – the time for future-gazing... [Read more]
[EARLY-BIRD] 10 DFY Local Business Landing Page Templates #ad
If you’re a consultant assisting local businesses with their online marketing, here is some content you can resell to your clients, Local Landing Page Pack vol.2. Local businesses need an online presence. They know print ads aren’t enough in our current society and are investing a lot in PPC advertising of their websites, but many are doing... [Read more]
