Instagram influencer marketing saw a huge rise in 2017
An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts.
According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021.
The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about good segmentation.
The business of being an Instagram influencer skews young. Klear found that the vast majority of Instagram influencers—nearly three-quarters—fell into the 18- to 34-year-old age range. And those ages 18 to 24 accounted for 42% of them.
In addition, Instagram influencers were overwhelmingly female, with women accounting for about 84% of the group”.
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