Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’.

The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs”.

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly

MOZ