Latest News
‘Best Practices for Local Area Marketing Revealed’ Webinar September 11
The eMarketer team has hosting a webinar on ‘Best Practices for Local Area Marketing Revealed’ Tuesday, September 11, 2018. The eMarketer team says, “eMarketer is pleased to moderate a special presentation with Catherine Josef, project manager at Starwood Hotels & Resorts Worldwide and Ted Lesher, managing director of BrandMaker.... [Read more]
‘Using Voice Search to Transform Your Local Search Strategy’ Webinar 1.00 pm EDT
Digital Marketing Depot is hosting a webinar on ‘Using Voice Search to Transform Your Local Search Strategy’ on Thursday, September 11, 2018 at 1.00 pm EDT. The DMD team says, “Join our local search experts as they cut through the myths around voice search and show you how to transform your search efforts to master the voice search... [Read more]
Can Gram Poster help you conquer Instagram? #ad
“Instagram is made for marketers who have visual stories to tell about their products. Marketers are making six and seven figures in virtually any niche by taking action early to show their product on Instagram. A year ago, Thomas Witek invented Gram Poster, a major step forward in usability of Instagram for marketers. Then, he announced Gram... [Read more]
SEO “Dinosaur” Tactics That You Should Retire [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently... [Read more]
Improve your marketing videos with these tips
Video is an integral part of a marketing policy. It helps you closely deliver your message to the customers and influence them. Today most brands use this tool to get more exposure and achieve more sales online. HubSpot’s Kipp Bodnar has highlighted the prominent reasons why marketers fail at video marketing and has shared some tips to achieve... [Read more]
Google’s ‘close variants’ to make searches more meaningful
Google has announced that its exact match ‘close variants’ will include close variations that share the same meaning as the brand keyword. This will improve the chances of getting listed in the search results. The Google Ads team says, “Powered by Google’s machine learning, exact match will now match with the intent of a search,... [Read more]
Amazon Surges to $1 Trillion. 3 Things to Know Today [Video]
The Entrepreneur magazine team has published a video on ‘Amazon Surges to $1 Trillion. 3 Things to Know Today’ featuring Hayden Field. The Entrepreneur team says, “Yesterday, Amazon reached a trillion-dollar market cap for the very first time. That made it the second publicly traded U.S. company to ever reach that benchmark, after... [Read more]
Improve your marketing performance with these tips
Innovation is the key to achieving better output in any domain. And to make your marketing efforts to stand out you need to put creativity at work. With appealing marketing campaigns you can win more customers. Business 2 Community contributor Tommy Wyher has shared five tips to help marketers appeal to masses. Wyher says, “Marketing to the consumer... [Read more]
Twitter announcing new US issue ads policy
Twitter has announced a new US-specific Issue Ads Policy and certification process for providing increased transparency for advertising on Twitter. Twitter’s new policy will impact the following: Ads that refer to an election or a clearly identified candidate, or Ads that advocate for legislative issues of national importance. The company... [Read more]
Buffer case study explains how Twitter helped grow clicks by 90%
Social media and the marketing tactics are dynamic. With the changes that occur in the marketing landscape we need to change the targeting strategies. Buffer contributor Alfred Lua has shared a Twitter strategy that helped his brand improve its clicks by 90%. Lua says, “After Twitter had made its rule changes, I noticed that Matt Navara and... [Read more]
Four ways get most out of your holiday ads
As the holiday season comes closer the brands and marketers need to plan out an agenda for reaching out the maximum number of customers and getting the best results. Online ads play an important role in helping them drive more traffic and generating more sales. A well-planned ad investment can help marketers make the most of such ads. Marketing Land... [Read more]
Building Better Customer Experiences [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer... [Read more]
