The Buffer team has introduced an email series to teach vertical video and stories lessons to the marketers.

Talking about this new initiative, Ash Read says, “Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format.

The Stories format, first popularized by Snapchat, has changed the social media landscape.

The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution.

More than one billion people use Stories on Facebook-owned properties alone. And at Facebook’s F8 conference, it was revealed that the Stories format is on a path to surpass feeds as the primary way people share stuff with their friends sometime next year.

This meteoric growth has created incredible opportunities for marketers.

That’s why we built this series from the ground up: To help you fully understand the rise of vertical video and its importance in the social media landscape, as well as how to get started — even if you haven’t produced video content before”.

How to Master Vertical Video and Stories: Introducing Our New Email Series

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