The latest post on ‘Copyblogger’ Blog is titled “Here’s How Jon Morrow Writes”. Demian Farnworth says, “Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die. The doctor, who said he was being generous, gave him until two years old to live. Pat, however, would have none of that“. Here’s How Jon Morrow Writes ‘Copyblogger’... [...]
Archive for the 'Online Publishing' Category
The latest post on ‘Copyblogger’ Blog is titled “Surviving “Content Shock” and the Impending Content Marketing Collapse”. Sonia Simone says, “I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content... [...]
The latest post on ‘Copyblogger’ Blog is titled “Finally … Site Analytics for Plain Folks”. Demian Farnworth says, “Analytics. It’s a strange, four-syllable word that causes some people strange fits. You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is. There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition,... [...]
The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”. Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s. The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn. Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Simple Difference Between Being Heard and Being Ignored Online”. Nick Evans says, ““Nick, your shoes are untied.” We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn. “Thanks Sharon. My shoes are untied because I’m resting.” “Don’t forget to retie them! Also, your pants are soaked!” Did I mention it was raining?“. The Simple Difference Between Being Heard and Being... [...]
The latest post on ‘Copyblogger’ Blog is titled “8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results”. Beth Hayden says, “Your blogging and email marketing efforts are like chocolate and peanut butter. The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States. You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing“. 8 Smart Ways to... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”. Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good. Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic. But as we all know, writing is often the easy part. The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings“. How to... [...]
The latest post on ‘Copyblogger’ Blog is titled “Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn”. Demian Farnworth says, “It’s the usual story. A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans. He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of“. Why a Legendary... [...]
The latest post on ‘Copyblogger’ Blog is titled “How Online Authority Gave a Tiny Local Business Worldwide Reach”. Abbey Dieteman says, “I was stuck — elbows deep in fabric with nothing but a torn pattern book and lingering words of cryptic quilting wisdom from my late great-aunt. It was T-minus two hours until the baby shower and I was on the verge of showing up empty-handed. My rescuer was Jenny Doan of Hamilton, Missouri (pop. 1,809)“. How Online Authority Gave a Tiny Local Business Worldwide Reach ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “11 Essential Ingredients Every Blog Post Needs [Infographic]”. Demian Farnworth says, “So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches. You’ll want to pay attention to the details like avoiding goofy, but common,grammar mistakes. You’ll want to choose your words carefully so you say what you mean“. 11 Essential... [...]