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Friday, March 29, 2024

Archive for the 'Online Publishing' Category

‘The Astronaut, the Rock Star, and Your Content Strategy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Astronaut, the Rock Star, and Your Content Strategy”. Sonia Simone says, “
20 million views … and counting. I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space. As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie?... [...]

‘12 Writing Exercises That Will Transform Your Copy Today’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “12 Writing Exercises That Will Transform Your Copy Today”. Demian Farnworth says, “
Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price“. 12 Writing Exercises That Will Transform Your Copy Today ‘Copyblogger’... [...]

‘31 Spots Left for Authority Intensive (Plus 5 More Great Speakers)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “31 Spots Left for Authority Intensive (Plus 5 More Great Speakers)”. Brian Clark says, “
We’re still more than three months away from Authority Intensive, May 7-9 in Denver, and we’re almost sold out. With this lineup, I’m not surprised — I feel lucky just to be hosting this thing. If you’re still on the fence, there’s good news … we’ve added even more great speakers. Let me tell you a bit about them before you head over to secure your spot for the content marketing event of the year“. 31 Spots Left for Authority... [...]

‘How to View Constraints as Blessings in Disguise’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to View Constraints as Blessings in Disguise”. Rajesh Setty says, “
“What we need is to tell a powerful story on our thank you card,” I said. The team unanimously agreed to the concept and in minutes volunteered me to lead that storytelling project. This happened in the volunteer marketing team meeting at Sankara Eye Foundation, which has helped perform one million free eye surgeries in India. Sending a thank you card is an annual project at the non-profit. We send out tens of thousands of thank you cards to all the donors... [...]

‘Why a Personal Media Brand Beats “Marketing” Every Time’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why a Personal Media Brand Beats “Marketing” Every Time”. Brian Clark says, “
Fame. Celebrity. Stardom. There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake? If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you? And is it worth it? In this quick 19-minute episode you’ll discover: Why just “being known” means being known for nothing The fallacy... [...]

‘A 3-Step Formula for Captivating Your Audience With a Few Opening Lines’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “
You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy. But then a nagging doubt creeps in“. A 3-Step Formula for Captivating Your Audience With a Few Opening Lines ‘Copyblogger’... [...]

‘Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014’ – MOZ Blog

The latest MOZ blog post is titled “Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014”. Cyrus Shephard says, “”Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey. Today, Moz is proud to present the results“. Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014 MOZ Blog  [...]

‘Case Study: How One Young Woman Wrote Her Way to a Thriving Business’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How One Young Woman Wrote Her Way to a Thriving Business”. Beth Hayden says, “
Bella Vasta has grown the one-person pet-sitting business she started right out of college into a thriving enterprise of pet- and house-sitters. What is her secret? That there is no secret. Bella’s success has been powered by a foundation of smart, proven content marketing strategies“. Case Study: How One Young Woman Wrote Her Way to a Thriving Business ‘Copyblogger’ Blog  [...]

‘Applying Lessons from the Publishing Industry to SEO Consulting’ – MOZ Blog

The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”. Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine. In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques... [...]

‘Could This Headline Technique Double Your Click-Throughs Too?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Could This Headline Technique Double Your Click-Throughs Too?”. Jerod Morris says, “It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more. Until I came across this headline: Can You Double Your Clicks with the Jeopardy Effect? I wiped the flash flood of drool away from the side of my mouth and clicked“. Could This Headline Technique Double Your Click-Throughs Too? ‘Copyblogger’... [...]


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