Forrester is hosting a webinar on ‘How To Prioritize Mobile And Emerging Tech In 2018’ on Thursday, April 12 at 11.00 am EST. This webinar helps CMOs and digital business strategy executives prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR). Key takeaways: Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale. Learn from best practices among B2C brands implementing these new technologies. Understand... [...]

Forrester is hosting a webinar on ‘How To Prioritize Mobile And Emerging Tech In 2018’ on Thursday, April 12 at 11.00 am EST. This webinar helps CMOs and digital business strategy executives prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR). Key takeaways: Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale. Learn from best practices among B2C brands implementing these new technologies. Understand... [...]

The Entrepreneur magazine has published an infographic featuring nine mobile trends for 2018. Kimberly de Silva says, “Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important — we know it is — it’s now the case of understanding how consumers behave on mobile devices. By 2018, more than half of all consumers will be using mobile devices first for anything they do online, according to Gartner. Across the globe, mobile devices dominate total minutes spent online. For example, in the U.S., 71 percent of... [...]

Forrester is hosting a webinar on ‘Predictions 2018: Mobile Evolves Into The Digital Experience Conductor’ on Wednesday, December 13 at 01.00 pm EST. The Forrester team says, “2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for these burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. Key takeaways: What will organizations need to look out for in the mobile... [...]

Mobile is given priority by all the brands since most of the users are connected to Internet using their mobile devices. It is crucial to differentiate between the content for PC and mobile and create suitable content. Entrepreneur columnist Syed Balkhi has shared four tips to effectively create mobile-first content. Balkhi says, “Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat... [...]

Forrester is hosting a webinar on ‘Predictions 2018: Mobile Evolves Into The Digital Experience Conductor’ on Wednesday, December 13 at 01.00 pm EST. The Forrester team says, “2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for these burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. Key takeaways: What will organizations need to look out for in the mobile... [...]

comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage. The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage. Some key topics covered in the report include: Mobile app vs. mobile web usage and audience... [...]

BrightEdge has published a new report which states that mobile accounts for 57% traffic now. The BrightEdge team says, “BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources. This exclusive research report details the ways in which this trend will affect the industry and how astute marketers can position their brands... [...]

comScore is hosting a webinar on ‘Online Shoppers More Mobile, Global and Marketplace Driven’ on Tuesday, August 15. This webinar will teach attendees how to offer a seamless shopping experience across channels, ultimately resulting in satisfied customers and increased sales. Topics covered in the webinar include: Digital Evolution: E-commerce continues double-digit growth, with online shoppers planning to use all digital devices more in the future A Mobile Mindset: Shoppers have become more comfortable using their mobile devices to research and buy online, leading them to spend... [...]

With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt in the age of “the mobile moment.” 1. Location-based marketing The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations... [...]