MarketingProfs contributor Laura Forer has shared an infographic that offers some useful strategies to get your YouTube videos in ranked in search results. Forer says, “YouTube processes more than 3 billion searches a month, making it the world’s second largest search engine. That’s according to an infographic by video production agency One Productions, which provides a handy overview of SEO for YouTube and a step-by-step outline of how to start optimizing your video content. For example, the graphic explains that tags are used to categorize videos and provide information about... [...]
Archive for the 'YouTube Marketing' Category
Video plays a pivotal role in building up an audience online. It helps you connect with the customers and keep them abreast of your product and service offers. YouTube is the best platform to publish videos online. Forbes contributor Jayson DeMers has shared seven important reasons why you should start an YouTube channel now. DeMers says, “There are many possible motivations here, but these are seven of the most important to consider: New content formats. By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider... [...]
Video plays an important role in helping marketers convert more leads. It allows to get your message across easily. Also when it comes to reaching out more people online, video helps. Hosting live broadcasts using YouTube is a ways to get in touch with more and more people online and promote your brand and products. Entrepreneur contributor Jason R. Rich has shared some useful tips to help marketers host live YouTube broadcasts. Rich says, “One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time —... [...]
YouTube is a powerful platform to establish your brand identity. With video you can make your appeal persuading and have a long lasting impact on the viewers. Entrepreneur contributor Jason R. Rich has shared six ways to help marketers improve their audience reach using YouTube. Rich says, “Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy. 1. Showcase customer testimonials If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some... [...]
YouTube is a great platform that helps you showcase your creativity and get paid off. With multiple optimization options it is quite simple to make money with quality videos. Entrepreneur contributor Jason M. Rich has shared some useful tips on YouTube video monetization. Rich says, “According to Google, “Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor’s brand, message or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a... [...]
YouTube is a powerful platform that helps everyone reach out to the huge mass. For marketers, this service has opened the whole new domain of video marketing. Entrepreneur contributor Jason R. Rich has shared six strategies that brands can adopt to expand their reach using YouTube. Rich says, “Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy. 1. Showcase Customer Testimonials If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of... [...]
MOZ’s Ann Smarty has shared a step-by-step guide to help marketers establish and improve their YouTube presence. The guide starts from setting YouTube marketing goals and shares the strategies to achieve them. Smarty says, “When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off the ground, now’s the time to take action. This article will take you through the process... [...]
HubSpot has published ‘The Ultimate Guide to Ranking #1 on YouTube‘. It details the steps to get a higher rank on YouTube. In the guide, on finding the right keywords, Dmitry Dragilev says, “Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google. First, you generate a list of potential keyword ideas. Then, you drill down to a handful... [...]
The Entrepreneur magazine team has published a video featuring Jessica Abo on ‘What Content Creators Need to Succeed on YouTube’. Abo says, “Have you ever wondered how people earn money making videos on YouTube? Talent manager and content producer Reuven Ashtar sat down with Jessica Abo to discuss how his Never Napping clients, ranging from The Sorry Girls, Molly Burke and Amanda Rach Lee to The Icing Artist and Aydian Dowling, became YouTube stars, and what it takes to be successful”. Watch the video here. What Content Creators Need to Succeed on YouTube Entrepreneur [...]
According to a research almost 5 billion videos are watched on Youtube every single day. And the site gets over 30 million visitors per day. Thus integrating YouTube in your marketing strategy is always a great idea. Video content helps you easily connect with the audience and explain the features of your products. Econsultancy columnist Nikki Gilliland has shared eight trips to help marketers come out with a strong YouTube marketing strategy. Gilliland says, “The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched... [...]